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On Page And Off Page Strategies For Beginners Can Use To Rank Higher In Google

Typical off page and on page strategies that can boost your traffic and ranking

Have you ever wish that one of your articles ranks in search engines. And you are getting literally amazing traffic from it.If it is your wish to rank on the first page of search engines then this article is for you.Let me clear it is not any tutorial.I am just gonna share typical off page and on page strategies that can boost your ranking.So this article may go long.So tight your seat belt.There is basically two type of SEO one of which is off page SEO and another one is on page SEO. I will cover on-site SEO topic in the on page SEO section. Here I am telling about on-site SEO because it is very important.So without wasting any time let’s get started.

On page SEO:

first of all, let me clear there are two most important things in on page SEO. One of them is on page SEO and another one is on site seo.on page SEO is that which we do on our post.and on-site SEO is basically our site navigation. on-site SEO is very important for search engines as well as for better user experience.It helps user or visitors to easily navigate your website. And help search engines to crawl your site.Main things in on-site SEO are making pages, categories, menus so people can easily navigate your site. And making sitemap of your site and submit it to the search engines.And many other things like increasing site speed, making robot.txt files, and many more.Whereas on page seo help to rank articles.The most important things in on page seo are keyword research. And writing seo friendly and as well user friendly article.

Typical Strategies for  On site seo :

As I mention earlier onsite seo is most important.if search engines donot know that you have a site. how it can be rank.The most basic mistake most of the beginners do is they do not take it seriously. as I clear the basics things earlier. Let’s do something advance. These  following Strategies you can use to make your site search engine friendly.

  1. Choose a simple neat and clean theme or template:

    Choosing a theme is first thing you do. When you make your website.Whenever choosing a theme keep it in mind choose light themes. Themes should be neat and clean. Because heavy themes take time time to load. And can increase your site load time.Search engines did not like the websites which takes time to load.

  2. Navigate your site properly:

    First thing first. Do some basic setting for your site. Like giving info about yourself. Choosing menu types and making categories.If you are using wordpress it’s super simple. Go to appearance and customize the things properly. Make sure to make relevant categories. Be sure to make this five pages . Home page, Contact us page, privacy policy page.About us page. Disclaimer page. Add them in menu. So people can easily navigate your site.

  3. Submit the sitemap to search engines:

    Creating a sitemap and submitting it to search engines are very important.You can generate your sitemap using yoast plugin. Otherwise you can use it using XML sitemap generators. You have to manually submit it to various search engines webmaster tools.You can configure robot.txt file as accordingly.

  4. Pro tip link your sitemap in footer of your website:

    Being indexes by search engine is easy. When you submit your site to the search engines. But sometimes it takes time to get indexed by the search engines. You can simply put your sitemap link in your footer. So crawler can easily know that you have posted something.

Typical On page seo strategies:

There are about 2 million post publishing on the internet everyday sounds weird. So how can you think you can stand out between them.The on page seo is best we can do for our post. Content should be 100% unique, and of best quality rank highers. Because it gets more shares and people love to link them. The following are the best strategies you can use for your on page seo.

  1. Keyword research:

    Keyword research is the basic mantra of on page seo. Proper keyword research can help you to easily rank in the search engines. Like Google, Yahoo, Bing etc. But most of the keywords were already taken.So I personally suggest you to use long tail keyword. Which have high search volume and have low competition. Because keyword research can help you a lot. There are many paid tools available in the market like aherf, and semrush. I personally recommend aherf. But it’s not free a paid tool. So you can use Google keyword planner for keyword research.

  2. Write quality content:

    When it comes to the content quality matters a lot.Write useful articles. Which are in depth and user friendly. Do not focus on the length of the articles. Always focus on the quality of the content.The articles which have great content. People love to share that. Which gives more exposure to your site and brand.

  3. Create relevant interlinks:

    Whenever you are writing a post. keep try to interlink it with your other post. Because it can decrease your bounce rate . Increase views as well as it is good from seo point of view. Don’t try to make irrelevant links because it can harm your rankings.

  4. Add focused keyword :

    When you select a focused write it in title of post. It’s slug should include the focused keyword. To do so that I suggest to install yoast seo plugin. The free version is all good.Using it you can easily do that because it’s interface is so easy.Do not add to much keywords. It can give a negative impact.

Off page seo :

Just posting an article is not everything.we have to do off page seo. In off page seo we can use different ways to get exposure. Offline seo is the key to rank in search engines. In off page seo. Basic thing is making back links. There are two type of backlinks one of them is dofollow backlinks and other one is no follow backlinks.Here is the main thing start. Ranking of your article depends upon your backlinks. Here are four Strategies you can use for off page seo.Here is the main thing start. Ranking of your article depends upon your backlinks. Here are four Strategies you can use for off page seo.

1. Blog commenting:

The best way to get backlinks I think is blog commenting. Search blog in your niche .Read there posts and comment on there. Articles.

2.Guest post:

Guest post is one of the best way to give exposure to your website’s. You can also get a backlinks from the website .

In the end It’s all I have please comment below for any other query.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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Negative SEO: How competitors can ruin your rankings, and how to make sure they don’t

Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor’s rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe?

In this article, I’ll do my best to shed some light on the matter and answer these questions. But before we start…

What is negative SEO, really?

Negative SEO is a set of activities aimed at decreasing a competitor’s site rankings in search engines’ results. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site. We’ll look at the different kinds of negative SEO in a moment.

A bit of backstory

From day one, Google used to do their best to identify unnatural links when evaluating web pages’ authority. Originally, links Google thought to be spammy were simply ignored – they did not pass any PageRank to the page they linked to. In response, SEOs would build and buy thousands (or sometimes millions) of links; those that passed equity were great, and the ones that didn’t… simply didn’t, without harming the site.

In April 2012, Google launched the Penguin update, meaning that for the first time, they would be taking strong punitive action against sites with manipulative links. This, of course, helped Google provide better, fairer search results. But it also gave birth to negative SEO through spammy link building, as you can see from Google Trends below.

Does Google have anything to say on the matter? They do acknowledge that negative SEO attacks happen, although not too often.

Now, let’s look at the different shapes negative SEO can take, and examine the way to stay safe from each.

Negative Off-Page SEO

As the name implies, negative off-page SEO targets the site without internally interfering with it in any way. Most commonly, it implies manipulating with the site’s backlinks or externally duplicating its content.

1. Link farms

Generally, a single spammy link (even if it’s sitewide) wouldn’t be able to shatter a site’s rankings. That’s why negative SEO typically involves links from a group of sites or link farms.

A link farm is a hub of interconnected websites. Originally, these sites used to link to each other to increase the link popularity of each site’s pages. You could purchase links from these websites to increase your own site’s PageRank. One example of a link farm is a PBN (private blog network) — a network of sites that are created solely for link building and typically owned by one individual. Most PBNs are made up of expired domains, which means that the sites usually have accumulated some backlinks and authority by the time they become part of a PBN.

In 2012, Google’s Penguin algorithm made it significantly harder for link farms to be effective — if Google spots backlinks that come from a link farm, it justly concludes that the linked-to site is involved in a link scheme, which naturally leads to a penalty. That’s how link farming went from a black-hat but effective tactic to a negative SEO technique.

To top things up, the attacker may also point lots of exact match anchor text links at a ranking page and screw up its anchor text ratio. These exact-match anchors may be completely unrelated to your industry; or, they may actually include your target keyword to make your link profile look like you’re manipulating it.

One example of a real-world negative SEO attack through links is WP Bacon, a podcast site about WordPress. The site was attacked with thousands of links with the anchor text “porn movie”. Subsequently, WP Bacon has fell 50+ spots for the majority of the keywords it ranked for in Google in about 10 days. This story has a happy ending, though: the webmaster submitted a disavow file with the spammy linking domains included in the attack. As the spam attack continued, they kept disavowing new domains they were receiving links from. Eventually, WP Bacon did recover for most of the search terms they were initially ranking for.

How to stay safe: Preventing a negative SEO attack isn’t something in your power, but spotting the attempt early enough to revert it is totally doable. To do that, you need to regularly monitor link profile growth. SEO SpyGlass, for example, gives you progress graphs for both the number of links in your profile and the number of referring domains (you’ll find them under the Summary dashboard). An unusual spike in either of those graphs is reason enough to look into the links that your site suddenly acquired.

The typical graphs would look something like this:

On the other hand, if you see something like this when you haven’t been actively building links, you may want to look into the backlinks that resulted in the spike:

To actually see the links that contributed to a recent spike, switch to the Backlinks dashboard and sort the links by Last Found Date in descending order (by clicking on the header of the column twice). This will make the newest links appear at the top of the list so that you can look into them.

If the spike appeared on the Linking Domains graph, do the same in the Linking Domains dashboard.

If you’ve no idea where the links are coming from, it’s useful to look at their Penalty Risk. It’s a pretty accurate metric to tell if the links are coming from link farms as it evaluates the domains’ IP addresses and looks at other linking domains in your profile that come from the same IP or C-class.

To add the Penalty Risk column to your view, right-click the header of any column, select Penalty Risk, and click OK. Next, select those new suspicious backlinks you just discovered, and click Update Link Penalty Risk. In a few minutes, the column should be populated with values on a scale from 0 to 100.

If you click on the “info” button next to the Penalty Risk value for any link, you’ll see the list of factors that make it potentially risky.

Finally, if you do find some of the links are spammy, you can add them to a disavow file right in SEO SpyGlass. To do that, right-click the spammy backlink/linking domain and select Disavow (it typically makes more sense to disavow on the domain level, so make sure to select Entire domain under Disavow mode.) Do the same for all unnatural links or domains you spotted. Finally, go to Preferences > Disavow/Blacklist backlinks, review your disavow file, and export it once you’re happy with it.

2. Scrapers

Another negative SEO technique is falsifying duplicate content. It involves scraping your site’s content and copying it to other websites, often multiple times, sometimes even as part of the link farms discussed above.

You probably know that Google’s Panda update was designed, in part, to detect and fight content duplication. So when Google finds content that is duplicated across multiple sites, they will usually pick only one version to rank. You’d hope that Google is clever enough to identify the original source of the content, and in most cases, they are… Unless the scraped copy gets indexed before the original.

That’s why scrapers often automatically copy new content and repost it right away. If Google finds the “stolen” version first, it may de-rank your site, and rank the scraper site instead.

How to stay safe: There are a few great tools designed to help you stay safe from scrapers. Copyscape is one of them. All you need to do is enter the URL of your content to find out if there are any duplicates of it online.

There’s another neat hack you could use that doesn’t require a lot of extra effort if you already track how your content gets shared and linked to online. A social media and Web monitoring app like Awario lets you hit two birds with one stone here. If you use a tool like Awario, you probably tend to create alerts for your posts’ URLs and titles. To also search for scraped versions of your content, all you need to do is add another keyword — an extract from your post. Ideally, it should be a few sentences long. Surround the piece with double quotes to make sure you’re searching for an exact match. With this setup, the app is going to look for both mentions of your original article (like shares, links and such) and the scraped versions of the content found on other sites.

If you do find scraped copies of your content, it’s a good idea to first contact the webmaster asking them to remove the piece (although you might suspect they’re not very likely to respond). If that’s not effective, you may want to report the scraper using Google’s copyright infringement report.

3. Fake reviews

In local SEO, reviews mean a lot. An influx of negative ones isn’t just bad for your local rankings; it’s bad for business. But reviews are relatively easy to manipulate, and they may be the first thing a jealous competitor will try to do.

How to stay safe: Obviously, you need to keep an eye on your Google My Business listing and look through the new reviews your company gets. Fake reviews violate Google’s policy, according to which, one should never “post reviews on behalf of others or misrepresent your identity or connection with the place you’re reviewing”.

When you’re positive you’ve spotted a fake review, you can flag it for removal following these steps:

1. Navigate to Google Maps.
2. Search for your business using its name or address.
3. Select your business from the search results.
4. In the panel on the left, scroll to Review summary.
5. Under the average rating, click [number of] reviews.
6. Scroll to the review you’d like to flag and click the flag icon.
7. Complete the report form.

4. Heavy crawling

When they don’t know better, a desperate competitor may try and crash your site altogether (here is a real-life example). Mainly, this is achieved by forcefully crawling the site and thus causing heavy server load. This may slow down the site or even crash it altogether. If search engines can’t access your site when it’s down, you’ll definitely lose some crawl budget there; if this happens for a few times in a row… You guessed it — you might get de-ranked.

How to stay safe: If you notice that your site is becoming slower, or, worse, crashes altogether, a wise thing to do is contact your hosting company or webmaster — they should be able to tell you where the load is coming from. If you know a thing or two about server logs, though, here are some detailed instructions on finding the villain crawlers in the logs and blocking them with robots.txt and .htaccess.

5. Click fraud

Clicks are a controversial signal in the SEO spot; not everyone believes they are a ranking signal. But there are real-life experiments that clearly show that an unusually high click rate on a certain search result can boost its rankings; while a low CTR will get a site de-ranked.

Bartosz Goralewich actually saw this happen in a negative SEO attack on a client site. It looked like a CTR bot was programmed to search for their main keywords and branded terms and click and dwell on various results. Then they’d click on the client’s listing and quickly bounce back to the SERP. Eventually, the client’s site dropped in the SERP.

How to stay safe: Make sure to carefully monitor your main keywords’ CTR in Google Search Console, under Search Traffic > Search Analytics. There, you’ll find both the stats on your site’s overall CTR across all keywords and the click rates for individual keywords.

Negative On-Page SEO

Negative on-page SEO attacks are much more difficult to implement. These involve hacking into your site and changing things around.

Here are the main SEO threats a hacker attack can pose.

1. Altering your content

You’d think you’d notice if someone changed your content around, but in reality, this tactic can be very subtle and difficult to spot. It involves adding spammy content (and links) to a website; the trick is, this content is often well hidden (e.g., under “display: WebSitenone” in HTML), so you won’t see it unless you look in the code.

How to stay safe: Regular site audits with a tooA WebSiteAuditor is the best way to continuously check your site against such threats. To run an audit, simply launch WebSite Auditor and create a project for your site. To re-run it for an existing project, use the Rebuild Project button. As long as you do this regularly, you should be able to spot subtle changes that could otherwise go unnoticed, such as the number of outgoing links on the site.

To look into those links in detail, switch to the All Resources dashboard and check with the External resources section. If you spot an unexpected increase in the count of these, look through the list on the right to see where those links point to, and the lower part of the screen for the pages they were found on.
If you identified and eliminated an attack and need to clean up the mess it created, Custom Search is a great help. To use it, go to WebSite Auditor’s Pages dashboard, and click on Custom Search. Enter the content that you’ve seen to be added to your pages when you first identified the attack (such as a keyword), and click Search. The tool will now find all instances of your query across your entire site.

2. Getting the site de-indexed

A change in robots.txt is one simple alteration that could wreak havoc on your entire SEO strategy. A disallow rule is all it takes to tell Google to completely ignore your important pages or even the entire website.

There are multiple examples of this online, including this story. A client fired an SEO agency he wasn’t happy with, and their revenge was adding a “Disallow: /” rule to the client’s site.

How to stay safe: Regular ranking checks will help you be the first to know should your site get de-indexed. With Rank Tracker, you can schedule automatic checks to occur daily or weekly. If your site suddenly drops from search engines’ results, you’ll see a Dropped note in the Difference column.

If this happens for a big number of keywords, this usually implies a penalty or de-indexation. If you suspect the latter, check the crawl stats in your Google Search Console account and take a look at your robots.txt.

3. Modifying Redirects

A possible negative SEO scenario is someone modifying your pages to redirect to theirs. This isn’t a threat for most small businesses, but if your site enjoys high authority and link popularity, it could be someone’s sneaky way to increase their own site’s PageRank or to simply redirect visitors to their site when they try to access yours.

For the site under attack, such redirects aren’t just a temporary inconvenience. If Google finds out about the redirect before you do, they can penalize the site for “redirecting to a malicious website”.

How to stay safe: See point 1 above. With WebSite Auditor, it should be pretty easy for you to see if any new redirects have been added to your site by looking at the Redirects section in your site audit. Make sure to run these site audits regularly so you can see if any changes are made on your site, you are the first to know about them, not Google.

4. Hacking your site… in general

Even if the attacker has no negative SEO in mind, a hacker attack per se can hurt your SEO. Google wants to protect its users and will take a dim view of any site which is hosting malware (or linking to sites which do); that’s why if they suspect a site has been hacked, they may de-rank your site, or at the very least add a “this site may be hacked” line to your search listings.

Would you click on a result like that?

How to stay safe: Negative SEO aside, not getting hacked should be high on your list of priorities for obvious reasons. This topic deserves a post of its own, but you can find some great tips on stepping up your site’s security here and here.

Over to you

Above, I’ve covered the 9 common negative SEO tactics and how you can protect yourself against them. But this list is not exhaustive: anything that can negatively affect your site’s reputation has the potential to be used against you. The main takeaway here is to keep a close eye on your organic traffic, rankings, and backlinks.

If you have your own tips or additions to the list, please let me know in the comments below!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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8 Common Blogging Mistakes That Almost All New Bloggers Make

When you are new to blogging it is anything but difficult to get on unfortunate propensities and tune into misdirecting guidance which can keep you from picking up the movement you merit and prompt to nobody perusing the substance you have invested significant inventiveness and energy composing. The blogging group has just turned out to be increasingly aggressive as of late, so it is fundamental you adore the substance you compose as well as that the substance you compose is great with a specific end goal to contend and be seen!

1. Not Being Original

With the likes of Zoella and In The Frow becoming such huge names in the blogging world, it can be tempting to follow suit and copy what the popular bloggers are doing in order to achieve success. Writing and running a blog should be about creativity and enjoyment first, money and reward second. Blogging is a journey and you should stay true to yourself and the content you love to write. Everyone has a different path to success, you should follow the tips in this article to start your journey down your own path of success.

2. Irregular Uploading Intervals

Contrary to popular belief you don’t need to post a blog post every single day to stay relevant – however going 2-3 weeks without a blog post comes across as lazy and that you have a lack of interest in your blog, even more so as a new blogger. If it appears that you aren’t interested, why should your audience be? Of course, there will be times when you are unable to upload which is understandable, but frequent irregular uploading is a big no-no when it comes to running and maintaining a blog.

3. No Content Schedule

You should aim to be posting to your blog at least 2-3 times a week, so you are going to need to be planning your blog posts in advance. You should set yourself a content schedule so you can be publishing content on your blog on the same days every week, not only does this ensure consistency but over time you readers will know to come back and check out your blog and will also look forward to receiving that email from you about your latest post! If your usual days of posting are Monday, Wednesday and Saturday then you can’t sit down the night before and be thinking of a topic to write. Content creation takes dedication and passion. You should plan your blog posts at least a month in advance so you have time to edit, proofread and amend (unless it is a timely topic that needs to be covered straight away).

4. Lack of Organization

To keep yourself organized you should have a planner to plan what you are writing when you are writing it and when you are uploading. Depending on your personal preference, you should add all this information to an online or physical planner so that you can visually see what needs to be done. Whilst it can be good to note down topic ideas in the notes on your phone whilst on the go, this will not be good for your content development strategy in the long run. Get a wall planner, chalkboard, app or organizer to encourage you to stick to a productive routine.

5. Uploading First Drafts

When you get a great topic idea, you often want to run with it and click ‘publish’ however this can lead to a below par blog post. Write your first draft and then leave it a while before you look back at what you have written, you may notice errors that you didn’t notice before and you may look at the topic with a new perspective and have even more detail to add which will make for a great blog post!

6. Poor or Misleading Headlines

If your headline is misleading or unappealing to your audience, it doesn’t matter how great your content is. The headline is the first thing your readers see and the first thing you can do to convince them to click-through, it is the thing standing between your content being read and being ignored. Avoid click-bait content as this will result in a very high bounce rate and frustrated readers. Think of your headline as the question and your content as the answer, are you giving your readership the answer they’re looking for? If the answer is no then you need to rework your headline or do further research into the topic so that the reader’s question is answered.

7. Not Getting Second Opinions

You love all the content you write, that’s why you write it, but it’s important that you get a second opinion from a friend, family member or colleague before hitting that Publish button. Something that makes sense to you might not make sense to your readers and little things like punctuation and grammar are easy to miss if you’ve re-read the blog post multiple times already. Self-critic can be difficult but over time you will discover your writing strengths and feel more confident in publishing high-quality content you know your readers are going to love, for the meantime, it’s worth having a second pair of eyes!

8. You Aren’t Optimising For SEO(blogging)

The general rule for blogging is to write for users first and search engines second. Even with your social media efforts, especially as a new blogger and don’t have a large social following, it can be difficult to get your content seen. Every blog post should be researched (i.e. trending topics, highly search keywords) and optimized for SEO in order to appear in the search results for relevant searches.

Here’s a great article for you: “10 THINGS YOU SHOULD KNOW BEFORE YOU START BLOGGING – EARN WEB TECH

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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How to Use Categories Properly in WordPress for SEO & Usability

I am here again to help you with the new article – How to Use Categories Properly in WordPress for SEO & Usability. If you love WordPress you need to read this informative article. Through Earn Web Tech we are providing you latest information about WordPress and some other things for more read this article, If you like this article don’t forget to share this.

WordPress categories and tags help you to structure your blog. They also play a vital role in the SEO of your website. Whenever I talk about the SEO of a WordPress site, I always follow one simple rule:

  • Keep low-quality pages out of the search index.

Today, I will be talking about WordPress categories and SEO.

I’ll also answer the question of:

  • Should we keep categories as no-index or do-index?

Related reading: How To Write Perfectly SEO-Optimized Articles in WordPress)

WordPress categories and tags are the two most important aspects from the user experience point of view.

For example, most of the related posts plugins use categories and tags to show related posts. If your categories are not well structured, related posts will show irrelevant articles, and it will have a negative effect on the bounce rate of your WordPress blog.

How To Structure WordPress Categories:

Planning the categories of your blog should be done from day one; do it as you are writing your blog’s business plan. For example, when I created the Myonlinebazzar.com, I used the following categories:

  • WordPress Themes
  • WordPress Plugins
  • WordPress SEO
  • WordPress News
  • WordPress Hacks
  • Editorial

This helps me to stay focused on my content strategy, and moreover, if I’m writing off-topic, this guide gives me the warning to get back on track.

Now, the question arises:

  • Are WordPress categories good for SEO?

As I mentioned above, WordPress categories are useful for structuring your blog. From a search engine perspective, Google is much more interested in your content (posts). Moreover, category archive pages are considered a “low-quality page” as it doesn’t add any value in terms of search engine optimization.

Categories and SEO:

Usually, people think that the more pages we have in search results, the more traffic will we get.

This was true in 2011 when search engine bots were not so smart. The more indexed pages, the higher the traffic.

But with the Google Panda update, search engines made it clear that they hate content farming– adding pages into search engines that serve no value.

A category page usually contains the archive of a select category, and depending on your blog design, it may show a complete post or a post excerpt.

Now, here are two questions that you should ask yourself:

  • Is your category page solving any problem to a user using Google Search?
  • If your category page is indexed, isn’t it showing the same content as your post?

You are now creating duplicate content.

In short, category pages are useless from an SEO perspective but beneficial from the user experience point of view as it offers another way to navigate your site. It’s also helpful for search engine bots to crawl your website deeper.

My recommendation:

  • For better SEO, keep WordPress categories as “no-index but “do-follow”.

This will ensure that search engine bots can crawl all links, but will not index category pages.

If you are planning to change your existing category names to something more sensible, make sure your permalinks are not affected by this change.

If you use permalinks like “%category% / %posts%”, I would not advise you to change your categories or use a permalinks migration plugin for your blog.

Though some SEO experts suggest that using “%category% / %posts%” or %date% / %posts%” is a Google friendly permalinks structure, I would rather stick with a %post%.html” structure. The reason for this is that my posts will never get old and I can reuse them whenever I want.

Also, if I make any changes, it will not break my sitemap.

Do you have any questions? I love questions. Ask away in the comments below.

Don’t forget to subscribe to the Earnwebtech

And don’t forget to share this post!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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Top 7 Blog Commenting Tips For Better Seo Results

Top 7 Blog Commenting Tips For Better Seo Results

Blog commenting in SEO is among from the most powerful method for link building and not only me but many of the top internet marketers also recommend it for better SEO rank and getting quality referral traffic also. We are doing this practice for our blog – www.earnwebtech.com and getting really surprising results in terms of increase in domain authority, referral traffic, quality backlinks and making good relations with other bloggers also.

Here are sharing effective blog commenting tips because sometimes many peoples ask me that their comments don’t get approved or they are not getting real advantage of doing this task, to help my this kind of reader friends here shared my guide will be extremely useful. You can find useful blog commenting sites list and do follow comment Luv enabled blogs also for getting back links from the.

Blog Commenting tips which 100 % work

1 – User your own image

For making your blog comment more authentic you must use your real image and for this purpose just create your profile on Gravatar and use your gravatar registered email id when you are making comment on any WordPress based blog and just like same create your account on many other comment systems like Disqus, comment Luv, and others also and use your real image in profiles, in this way you will be able to show your image in comments on other blogs.

 

2 – Use real names in place of keywords

Many newbies do bad practice and they use keywords in name section which is really hated by search engines and shows a un-natural method of link building also and this way stops you in showing your own identity also. If you want to make yourself famous and want to make good relations with the fellow bloggers then you should use your real name while commenting.

3 – Write long comments like a paragraph

Writing short comments shows like spam and search engines also hate the 1 line comments or using very common language while commenting so try to write long comments and I would suggest you write a comment of minimum 60 to 70 words or more also.

 

4 – Read the blog post first then make comments

Many peoples make comments like “thanks for sharing good information” or “your content is really good, thanks for it” kind of common language comments which shows like spam so it is my strong recommendation that first read the post carefully and then comments so it should be related and will create natural back links also.

 

5 – Create the discussion

Creating discussion is my most important blog commenting tips which will make you superstar in your niche and the method is very simple, just ask questions or give good solution of question and reply for the comments by anyone and there is strong role of question and answer in SEO so follow this idea and multiple your visitors and ten times your brand image also.

 

6 – Comment on niche related blogs

Every expert keep blog commenting in SEO as an important part but it should be niche related only, you should not make comment on those blog posts or pages where the content is not similar to your websites content otherwise your website may get penalized.

 

7 – Be regular

Commenting is not for one time links only but you should be regular because one time comment will not make your relations strong with other bloggers so make your rule for making 5 comments every day on new and already used blogs for comments, in this way after few months you will be known as established blogger in your niche and will get good flow of visitors also.

If you want to suggest more blog commenting tips then you are most welcome to share your views in the comment section below.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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The Importance of Keyword in SEO: A Beginner’s Guide

Utilize the best possible catchphrase and you will get more web crawler movement.

Upgrade your site/blog catchphrase and it would help you rank quicker.

How often have you got such exhortation when you have begun to find out about SEO? Watchwords are the primary thing that you ought to know and find out about when begin to enhance your blog SEO. This guide is composed for a fledgling like you to comprehend a principal idea of SEO and i.e. Watchwords and their significance.

We should begin with the nuts and bolts and on the off chance that you have been blogging for some time, your 95% of activity is originating from 5% of your posts. What I intended to state, you will get greatest web index activity on few hand-picked post of yours. Have you ever addressed why these posts are getting so much movement? You probably accomplished something right. Is int it?

The reason is, unconsciously some of your posts are positioned on the principal page for watchwords that are profoundly looked by clients internationally or in a particular district of the world. The thing that you have to think here is, who is the one positioning your substance? Before the day’s over, it’s a machine dialect (Algorithm), which searches for specific signs to rank the substance.

When I say positioning of the substance, what do I implied by positioning? In this unique circumstance, it implied positioning for a particular catchphrase. Give me a chance to rearrange the case for you.

You can go to SEMRUSH web page and sort your blog deliver to see which catchphrase your blog entries/pages are positioning for. Here is a case from one of my prevalent blog.

Try to understand the concept from the image. (Even if you don’t understand 100% of it at the first time, don’t worry as this is normal for a beginner).

  • Keyword: This is the Keyword, which is driving traffic to a specific URL of my blog. (We also call it target keyword, or keyword one is trying to rank for).
  • Pos.: Position of the keyword in Google search. Your target should be rank on the first page of the Google for your target keyword.
  • Volume: This is another important aspect as it helps you to understand how many people are searching for a keyword in a month. Try to see this as more human than in technical term. When you go to Google to look for a solution, similarly others look for a similar solution, but they may be using a different term than yours. Google keeps a data of how people are searching & let you see the number of monthly searches for any keyword. This way, you will be able to find the keyword that gets more searches than a keyword that gets fewer searches. In the above example, you can see two similar keywords have a considerable amount of difference in monthly search volume:
  1. Free professional email address: 110 searches/month
  2. Free professional email: 70 searches/month

I will let you know how to target keyword at the later stage, but at this time try to grasp the most fundamental part of SEO.  While we are on it, you also need to understand two more terms:

  1. Short tail Keywords: Short keywords those are 1-3 words. Ex: Make money blogging, Professional email
  2. Long Tail Keywords: More specific keywords that could be three words or longer.Ex: How to make money blogging, How to get professional email

Any words are qualified as a keyword when it has a considerable amount of searches (Search volume) in a month.

Long tail keywords are more profitable as you will drive more targeted traffic & your chances of ranking on the first page are higher. More on this later, for now understanding the all the terms is more important. If you have missed something, it’s ok to go back & re-read the concept of Keywords in SEO.

It’s true that writing quality posts will help you to drive traffic, but have you ever asked yourself why you are still not ranking in Google searches for any keyword, or why your quality posts stop getting traffic after some time has passed?

What is the importance of keywords from the perspective of SEO?

If you have understood the basic concept of Keywords, now let’s dive into a little deeper into it. When we SEO optimize a blog post or a web page, we have the option to define our target keywords. This is most commonly known as Meta_keywords. Back until 2012, it was important to specify Meta_keywords (Keyword you are targeting), but in 2016, it’s not of any use. A search engine has become smarter to auto-detect keywords & rank your pages automatically.

Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because many bloggers who are new to blogging or article writing add lots of keywords in their posts.

For example, one would write the following meta keywords for this post that you are reading: “keywords tips, SEO, keyword research”, and so on.

Now ask yourself – would anyone who is searching for “keyword tips and tricks” want to see this article first? Personally, I would not like to rank for these keywords, because people will land here and then leave the blog. This will impact my bounce rate, and also my average time on site.

How to start with keyword research:

Keyword research is the process of finding the right keyword in your niche. This step is important if you wish to grow your blog/website in a shorter span of time & make money. There are various ways by which you can find keywords & here I’m outlining few based on my preference.

SEMRUSH:

This is an online tool that let you find great keywords, or you can also put in URL of a website, & it would show all the keywords that website is ranking for. (See the 2nd screenshot of this article, which is taken using SEMRUSH).

A good idea is to start by picking the top blogs in your niche & add it to see which Keyword those sites are ranking for. From here you just need to start building unique & high-quality content around those keywords. This is a paid tool but you can get 15 days free trial.

Keyword tools:

  • Keyword planner tool (This is free but not as simple as SEMRUSH)
  • LongTailPro (This is another keyword tool that you can download on your desktop)
  • Ahrefs: This is an alternative to SEMRUSH

How to use Google instant search for quick keyword ideas:

You can also use Google Search to find your target keyword, like this. Google auto suggest search query when you type anything, and it’s a good place to start the primary search. You can create a list of keywords using this technique & use SEMRUSh or Google keyword planner to check the search volume for all the keywords.

Once you have found profitable keywords, your task is to write an SEO optimized article for your target keywords. You can follow this guide to understand targeting keywords on a particular post.

Keyword density and keyword placement

Keyword density is a complex topic. This Wiki article will give you a fair idea of how keyword density is calculated. Depending on the target keywords, (long tail or short tail), you maintain a particular percentage of keyword density. When bots crawl your page, they can determine the density that which particular keyword page should rank for.

Keyword targeting is important but stays away from keyword “stuffing”, which is the overuse of keywords on a web page, as this will ultimately be harmful to your ranking.

Different SEO ninjas have different ideas about keyword density, but your main keyword should not be more than 2% of the article length.  I try to keep it between 1-1.5%, along with related search terms or that are known as LSI keywords.

Do remember, you can target more than one keyword on a blog post or a page. I would suggest don’t keep it more than three as; if your content is of high quality, you will rank for indirect long-term keywords.

What does keyword stuffing do?

Stuffing your articles with keywords is never a good idea. Overuse of keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google penalizes for this action, as spiders are alerted to the fact that you are trying to trick the system by using lots of keywords many times. This can affect your ranking.

So be wise when you select the number of keywords you are using for SEO. Particularly since Google Panda, I highly recommend that you stop taking SEO actions that do not appear to be natural. If you are not sure about your SEO practices, use our free forum or email subscribe option to ask a question.

Meta title, meta description and meta keywords:

Now you have searched for a perfect keyword, and you are delivering it into a post or a page. Try also to use that keyword as part of the title of the post.

One additional tip: Try not to use numbers in your permalink, because in the future if you want to extend the article by adding plugins or sites or additional information, your number will no longer make sense.

Adding a relevant meta description will give more insight about your page to search engine bots. I suggest that you use your keyword in your meta title, meta description and meta keyword field along with an H1 tag. Also, try to write more SEO friendly articles by using H1, H2, and H3 tags. However, don’t overuse heading tags, as improper headings and too many H2 or H3 tags can lead to a negative ranking.

Still not convinced?

Here is a post that I wrote as a guest blogger on another blog, using target keywords “Google Panda Penalty“. Read and analyze the post, and you will realize the extent of the on-page optimization I have done to make this post reach the number 1 position in Google. The article is very detailed, and I’m sure it will help you to learn to write better SEO optimized articles.

What next?

Now that you are aware that keywords play an important role in SEO, your first task is to find 5-6 profitable keywords for your next post. You can use the Google Keyword Tool, SEMRUSH  or any other online tool. Write a post on your target keyword, and use any of these Google keywords rank tracker sites and keep track of your keyword positions.

If you find the information useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.
Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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Rank Your Website On First Page 2017 – On-Page SEO Techniques

Rank Your Website On First Page 2017 Edition – On-Page SEO Techniques

We are providing you latest techniques and tricks to increasing your site value. For more read the whole article carefully and follow the instructions to make your website visible on google top-10 results.

Do you want to make your post keyword-targeted, SEO-optimized, and ready to drive more traffic?

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

If you answered “yes” to any of these, then you are about to learn the secrets of making your blog post keyword-targeted.

When it comes to optimizing a website or a blog post, there are two main factors at play:

  1. On-page optimization
  2. Off-page optimization

Today’s article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Now, let’s not confuse on-page SEO-optimization with onsite SEO-optimization.

  • Onsite SEO refers to the optimization of the entire website with things like site mapping and setting permalink structures.
  • On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need On-Page Optimization?

Now, when some bloggers hear the term “SEO-optimized articles”, they think this is some kind of bad practice.

But it’s not only not bad, it’s necessary.

Here is some food for thought:

  • Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keywords, SEO, and Metadata. If not, check out these posts:

SECRETS ABOUT WHY YOU DON’T ALWAYS NEED SEO

WHAT IS METADATA AND WHY IS IT IMPORTANT?

HOW TO IMPROVE KEYWORDS RANKING IN GOOGLE?

HOW TO DO SEO FOR PAGE TITLES

5 ON PAGE SEO CHECKLIST FOR YOUR BLOG 2016

According to Searchmetrics, here are the latest search engine ranking factors:

As you can see, a lot has changed over the past several years. While you can clearly see from this infographic that off-page SEO is important, on-page SEO should not be neglected.

In particular, the golden rule still applies:

  • Content is king.

One thing which I would recommend you start doing is adding videos to your blog posts. Videos will not only increase the amount of media on your posts (which will engage users), it will also make your posts that much more informative and content-rich.

You’ll see an example of what I’m talking about in a minute.

10 On-Page Optimization Techniques For Better Ranking in 2017

Before I share some specific tricks, here are a few non-technical things that you can incorporate today:

  1. Improve user experience.
    • Make sure your website is responsive and broken links are kept to a minimum.
  2. Ensure that reader coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
    • Make sure your site is maintaining a standard of professionalism.
    • Use proper copywriting techniques to make people stick around.
  3. Create good content.
    • Try using benefit-driven sub-headings to be more engaging.
    • Don’t write fluff.
    • Seek feedback and improve.

So now I’ll share with you the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.

1. Blog Post Title

This is the most important on-page SEO factor. The reason for this is because of the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.

You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.

You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.

And keep the title length to under 65 characters.

2. Post-Permalink Structure

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.

Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.

An example of a good permalink:

  • https://www.domain.com/post-title-separated-with-dashes

3. Heading Tags

You should use heading tags to highlight various headings, sub-headings, and important points.

In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.

Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.

4. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords.

Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

5. Meta Tags

You should add a unique and relevant meta description with each blog post.

Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

6. Images

Image optimization does help a lot in driving traffic from image searches.

Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

But more important than that:

Images create engagement.

And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.

But there’s one very important point to note. Large images will slow down your site, and have a slow loading site will decrease your Google rank. So it’s very important to:

  • Compress images.
  • Use a caching plugin.
  • Use a CDN.

For more about how to speed up your site, check out:

7. Word Count Per Post

Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.

Of course, there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.  

It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

Suggestion: Analyze other posts for your target keyword and see how many words they have.

While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.

But be careful not to over do it.

For more on writing informative content, check out:

8. Internal Linking

Place links to related posts from your blog inside of your blog posts.

Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

But make sure your interlinking is relevant and necessary.

9. External Linking

Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a no follow tag to avoid passing your link juice to potentially bad sites.

You should use do follow links for trusted websites and no follow links for those that are less trustworthy.

But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.

This will make your site appear more credible.

10. Write Engaging Content

You should write engaging content. Period.

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.

If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.

On-Page SEO Checklist:

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

Keyword placement:

  • Keyword in the title.
  • Keyword in the permalink.
  • Keyword in the first paragraph.
  • Keyword in image alt tag.
  • Use LSI keywords in the body (use SEOPressor plugin to find related keywords).
  • Use LSI keyword in H2 or H3.
  • Shoot for around a 1.5% keyword density.

Other things:

  • Remove all stop words from permalink.
  • Add multimedia (video, slides, infographics).
  • Minimum 500 words.
  • Optimize images before uploading (compress and resize).
  • Optimize page load speed.
  • Create a meta title less than 65 characters.
  • Create a meta description less than 150 characters.
  • Internal links to related articles.
  • Outbound links to relevant high-quality sites.

Other things not mentioned here:

  • Make sure to add an image for Facebook, Twitter, etc.
  • Make sure to have social sharing buttons either at the end or floating on the site of your post.
  • Have related posts after each post to lower down bounce rate.

Things not to do:

  • Don’t put more than one H1 tag (your post title is H1).
  • Don’t repeat the same H2 and H3 tag.
  • Don’t stuff keywords.

Things to focus on:

  • Use your keyword in the post title.
  • Use long tail keywords.
  • If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
  • Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
  • At the end of blog post, ask users to take action.

Here are the last year SEO trends by Midasmedia:

How To Do Proper On-Page SEO Of Blog Articles

So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines.

But it’s important to remember:

You can’t trick a search engine. 

The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

What are your tips for optimizing blog posts? Share them with me in the comments below!

Like this guide? Don’t forget to share it!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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How To Create Facebook Effective Posts And Boost The Ranking

Simple and best tips to increase your traffic from facebook. Just follow the simple steps make a unique post and share on facebook. Then you will see the result check your google analytics continuously and keep eye on facebook traffic. For more information, you can follow the following steps:-

Posting on your Facebook business Page lets you:

  • Stay top of mind with people who are interested in your Page.
  • Keep customers interested and engaged with industry information, product updates, event notifications and more.
  • Reach a larger audience with boosted posts.

Connect to your audience with Facebook posts

Posting on your business Page is a great way to let your customers and fans know what your business is doing. Here are some tips to help you get the most out of your updates:

Share meaningful updates

Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

Get more attention for a special post

When your post is published, you can bring more attention to it by pinning it to your Page or embedding it in your website. When you pin a post, it will remain at the top of your Page so it’s the first thing people will see. Embedding a post means it will appear on your website.

Entice customers with news or special discounts

Use posts to make special offers to your customers, invite them to events or let them know about special milestones that your business has achieved, such as an opening or anniversary. Click “Offer, Event+” at the top of your status update field to create this type of post.

Create posts on the go

Download the Facebook Pages Manager app to your mobile device to create posts for your business from anywhere. It’s a great way to share up-to-the-minute updates and photos with your audience.

Reach more people with boosted posts

If you want your post to reach an extended audience beyond people who like your Page, you can boost a Page post. Once you create a post, click the Boost Post button and follow the steps.

Get your post to a larger audience

When you boost a post, you select the audience you want to see it. Choose people who like your Page, extend it to their friends, or even select a new audience that you tailor by age, location, interests and more.

Set your budget

You’re in control of how much you spend on a boosted post – we’ll never charge more than the budget you select. The budget you select is the per-day price of boosting a post. Depending on the audience and budget you choose, you may or may not reach the maximum amount of your budget each day.1

Boost posts from anywhere

You can boost posts from your Pages Manager app, too. Simply create a post from your mobile device and tap the Boost Post button.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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Top 9 Google Ranking Factors Cheat Sheet And Ranking Signals

Google’s 9 major ranking signals:

What they are and how to check your site against them

 

It’s no secret that a top Google ranking is made up of 200+ components, or “ranking signals”. But while it’s definitely useful to know what all of those are, the entire list is a very time-consuming (and frankly, a little depressing) read. It’s somewhat vague in terms of the impact of each individual factor, and all of those things don’t seem doable if you try to get each one right. With the news about another Google update or algorithm change rolling out every other week, how can anyone keep up, ever?

But long-time SEO-ers have their tricks of the trade. The thing is, the 200+ ingredients in Google’s recipe aren’t all equally important. In the cheat sheet below, you’ll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year’s ranking factors studies by SearchMetrics and Backlinko.

Read on to find out what the major ranking factors are and how to optimize for them.

Equipment

Here are the tools you’ll need to measure and optimize for the 9 ranking signals in this guide.


1. Google Search Console

2. SEO PowerSuite

1. Backlinks

1. Number of backlinks and linking domains (18%)

A few years ago, link count was perhaps the major quality signal for Google. Over time, the search engine has learned to identify the so-called link schemes or low-quality links created solely for the purpose of obtaining higher rankings. Since then, it’s often said that quality comes before quantity for Google — but this is only partly true. The number of pages and domains linking to a site still has a massive impact on your ranking potential; it’s just that you can’t afford to have any low-quality links in your profile anymore.

In several of its patents, Google suggests that a site’s overall link score (arguably the biggest ranking signal) is made up of individual quality scores passed on to it by every incoming link. That literally means that more links will result in a higher score — as long as they aren’t linked schemes, of course.

It’s also important to note that links coming from the same domain (especially site-wide links) carry little weight; Google will often only count one of those links when evaluating your link profile.

Checking on your top SEO competitors’ link profiles is a good starting point to understand what kind of link scores you are competing against, and how much work is required for you to catch up.

How to check: – In SEO SpyGlass, create a project for your site. Go to the Domain Comparison module and add the domains of your major competitors, one by one, and see how you compare to competitors’ link profiles. Total Backlinks and Total Linking Domains should give you a good idea of how much improvement your link profile may need, quantity-wise.

How to improve: –  To find quality link prospects and start building new links, launch SEO PowerSuite’s LinkAssistant. Create a project and click Look for prospects, selecting a search method you’d like to use (you can repeat the process for as many methods as you like). Once you’re done with prospect research, you should have a list of potential link partners in your project along with their email addresses for outreach.

When you’ve singled out top prospects, you can reach out to them right from LinkAssistant. Right-click a contact (or several contacts, if you’ll be sending them a similar message), and click Send email to selected prospects. In your email, feel free to either put up a message of your own or use some of the ready-made email templates, depending on the link building technique you’re using. You can check for replies and manage your correspondence with prospects in the Email module.

2. Link authority (14%)

The talk about link quality has been on for years, and most SEO-ers agree it remains one of the strongest ranking signals for Google. While high-quality links can boost your site’s link score (and therefore rankings), lower quality backlinks can get your site penalized (and even out of the SERP completely).

For the latter not to happen, make sure you run regular link audits so you can spot any dangerous links early and have them removed in time. To acquire more high-authority links, it’s a good idea to look at your competitors’ profile and try to win some of their links for your own site.

How to check: – Launch SEO PowerSuite’s SEO SpyGlass and create a project for your site. Once the app has collected the list of your site’s backlinks, switch to the Backlinks dashboard, select all those links and click Update Factors. Navigate to the Link penalty risk tab and click on the header of the Penalty Risk column (this will sort the links by penalty risk). All links with a penalty risk above 30% are worth looking into — these can potentially be low-quality links. All links with a penalty risk over 60% need your immediate attention as they are the ones that might get your link score below Google’s low-quality threshold, and have your site penalized as a result.
How to improve:-  If you have just a few links that appear spammy or come from a low quality resource, it’s best to reach out to the site owner asking them to take down the link.

If you don’t hear back from them, or if you’ve got a substantial number of low quality links, disavowing them is your best option. Disavowing is basically telling Google to discard that link (or linking domain) when evaluating your link profile. To disavow backlinks, you’d need to put up a disavow file following certain syntax and formatting rules, and upload the file to Google Search Console.

You can create a disavow file right in SEO SpyGlass in a few clicks. To do that, select the links you’d like to disavow, right-click the selection, and hit Disavow backlinks. Most of the time, you’d want to disavow links on the domain level; so make sure you select Entire domain under Disavow mode. Then, go to Preferences -> Disavow/Blacklist backlinks and hit Export to save the disavow file to your computer, and upload it to Google Search Console.

3. Link anchor text and its diversity (9%)

In general, you want your links to be coming from pages whose topic is similar to that of the page you’re optimizing. But how can Google identify relevance, exactly? Primarily, from the backlink’s anchor text. The title of the backlink page can also help to tell what the page is about, although it is a much weaker signal than anchor text.

The concept of relevance is tightly linked to that of diversity. While your backlinks are expected to be semantically relevant to the topic of your page, it’s important to note that too similar anchor texts can get your under Google’s Penguin penalty.

Understandably, there’s no universally right ratio of different kinds of anchor text in your link profile. However, below you can find some averages to give you an idea of what a natural link profile typically looks like.

But just as it is with about anything in SEO, it’s best to rely on the link profiles of your top ranking competitors instead of the overall averages.

How to check:-  In the SEO SpyGlass project you created for your own site, go to Backlink profile > Summary for a breakdown of the most commonly used anchors (and keywords within those anchors). Do the same for the projects you’ve created for your top ranking competitors (you’ll find them in the Project drop-down menu) to spot areas for improvement in terms of your links’ anchors.
How to improve To change your current links’ anchors, you’d need to reach out to webmasters that link to your site and ask them to make the change. To speed up the process, you can export your links from SEO SpyGlass by going to File > Export, and then import them to LinkAssistant in another click through File > Import.

Now, select the backlinks you’ve imported and hit Update > Get Contact Email. This way, you’ll be able to reach out to webmasters right from LinkAssistant and ask them to make any changes to the links’ anchor text (or contact them regarding any other matter).

On-page SEO

4. Content relevance (19%)

Not surprisingly, your content has to be both original and relevant to the search phrase to rank well in Google. It doesn’t even matter much what your site is about — starting from blog posts and on to e-commerce product pages, you need to bring unique value to the table if you are aiming for top rankings. Backlinko’s found that focused content that covers a single topic significantly outperformed content that didn’t cover a topic in-depth.

How to check:-  In WebSite Auditor, go to Content Analysis > Page Audit and pick a page you’re about to optimize. Type in the keywords you’re optimizing it for (try to think of as many synonyms as you can rather than just enter a keyword or two), and take a look at the on-page factors on the left. For any on-page factor that doesn’t have a Correct status, switch to the Competitors tab to see which on-page tactics work best in your niche.
How to improve:-  To edit your page’s copy, go to Content Analysis > Content Editor in WebSite Auditor and feel free to make changes to your content right in the right-hand view. As you do that, you’ll see the on-page factors on the left recalculate in real time so you know right away when you’ve reached your goals.

5. Content length (3%)

In its search quality guidelines, Google mentions the length of content as an important criterion for the page’s quality — and therefore its rankings. Clearly, there’s no ideal content length you should aim for; still, the SEO world is full of misconceptions like “Longer content ranks better” and “your copy should be over 2,000 characters long to rank in top 10”. These assumptions do have their ground, but it’s important to understand that the elusive “ideal content length” may vary a lot from niche to niche. For a realistic reference on the right size for your page’s HTML, it’s best to look at the pages that already rank well for the keywords you’re targeting.

How to check:-  In WebSite Auditor’s Page Audit dashboard, look at Word count in body. When analyzing your page, WebSite Auditor also looked at the top 10 ranking pages for the keyword you specified, and determined an optimal word count range for your page’s content based on this data. If your page’s content falls within this range, you’ll see a green Correctsign next to this factor.
How to improve:-  If your page’s content length is outside the recommended limits, you can edit it right in WebSite Auditor’s Content Editor module. As you type, keep an eye on the Word count in body factor on the left so you can tell when you’ve reached the recommended word count. When you’re done editing, hit Save page to save the newly optimized version of your page to your hard drive, ready for upload.

User Experience & Trust

6. Click-through rate (11%)

A click-through rate, or CTR, is a ratio of the number of times a given search listing was clicked on to the number of times it was displayed to searchers. Numerous patents filed by Google along imply that SERP click-through rates can have a massive impact on rankings. SearchMetrics’ ranking factors study even found that CTR has the highest correlation with rankings out of all factors examined.

True, correlation doesn’t always equal causation. But with real-life experiments showing that an increase in CTR can literally boost a site’s rank in real time, it is more than likely that Google uses click-through rate as a factor in its ranking algo.

For every query, Google expects a CTR in a certain range for each of the listings (e.g. for branded keywords, the CTR of No.1 result is around 50%; for non-branded queries, the top result gets around 33% of clicks). If a given listing gets a CTR that is seriously above (or below) that range, Google can re-rank the result accordingly.

How to check:-  The first thing you’d want to do is check your snippets’ current click-through rates. To do that, log in to Google Search Console and go to the Search Analytics report. Select Clicks, Impressions, CTR, and Position to be displayed.

While CTR values for different positions in Google SERPs can vary depending on the type of the query, on average, you can expect at least 30% of clicks for a No.1 result, 15% for a No.2 result, and 10% for a No.3 result.

If the CTR for some of your listings is seriously below these averages, these could be the problem listings you’d want to focus on in the first place.

How to improve:- First and foremost, do not try to artificially inflate your listing’s CTR (such as by using bots to manipulate clicks). Google’s very good at detecting such behavior, and uses safeguards so that no spam and noise get in the way.

So the only efficient way to make your listing earn actual clicks from real users is to make it appealing and click-worthy. You can edit and preview your Google snippet in Content Analysis > Content Editor in WebSite Auditor, under the Title & Meta tags tab.

As you compose your title and description, make sure they clearly communicate the value of clicking through your page to searchers. If appropriate, use a call to action and instead of simply describing what your page is about, address the searcher directly, and inform them about the benefits of navigating to your page, choosing your product, and so on.

Once you’re happy with your snippet, hit Save page to save the upload-ready HTML file to your hard drive.

7. Social signals (7%)

The discussion on whether or not social signals affect rankings directly is ongoing, but multiple real-life experiments prove that pages with more social shares rank better. SearchMetrics’ study also found that Facebook, Pinterest, Twitter, and Google+ mentions strongly correlate with search engine rankings.

How to check:-  In your WebSite Auditor project, go to the Social media tab for social share counts for every page of your site, including Facebook popularity, Google +1s, LinkedIn shares, Pinterest pins, and more.
How to improve:-  The very first thing to do to make your content shareable in the first place is, of course, adding the social media buttons to your page. For WordPress sites, there’s a selection of ready-made plugins available that let you do just that. For sites that don’t use a CMS, you can get ready-made HTML code for the social buttons here.

Now that you’ve got the necessary prerequisites in place, you’ve got to think about distributing your content for maximum exposure. Whatever your promotion strategy is (email marketing, social media marketing, or influencer outreach), remember that you need content that is truly unique and useful to be successful. If you’re only starting out at social media, here’s a great guide on social content promotion that can also help SEO and brand awareness.

Technical SEO factors

8. Mobile friendliness (12%)

Over a month ago, the news broke that Google’s starting the “mobile-first indexing of the Web”, meaning that they are beginning to index the mobile version of websites, when available, as opposed to the desktop version. The less obvious — but perhaps even more important — implication of this change is that Google will now also analyze mobile pages against the ranking signals to determine how a site should rank in both mobile and desktop search results.

If you think about it, it makes sense. Google’s previously said that over half of search queriesglobally come from mobile devices. From a nice-to-have, mobile friendliness has turned into a must — if your page isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely. If you already have a mobile page, then you should focus even more on improving it in 2017 than ever before.

How to check:-  To check if your page passes Google’s mobile friendly test, go to Content Analysis > Page Audit in WebSite Auditor. Locate Page usability (Mobile) on the list of on-page factors on the left. Clicking on Mobile friendly will show you what your page looks like on mobile devices.

The factors in the Page usability (Mobile) section are the exact features Google believes mobile-friendly pages should have, according to Google Developers’ PageSpeed Insights, so you’ll want all of them to be marked with a green Correct sign.

How to improve:-  If your page is mobile friendly overall, but some factors under Page usability (Mobile) are not marked with a green Correct sign, click on each of those for a detailed description and how-to-fix advice. Whichever factor you’re looking at, you’ll get straightforward steps on tackling the issue quickly.

If your page isn’t mobile friendly altogether, there isn’t a better time to optimize for mobile than now. While there’s a bunch of options available, responsive design is perhaps the simplest and most widely used solution — and it’s the one Google recommends, too. If you use WordPress (or any CMS, really), choosing a responsive template for your site is about all it takes.

You’re in for more work if your site is HTML-coded with no CMS in place. However, there’s a bunch of documentation available on adaptingresponsive design for web developers. It might take a bit of work to get every aspect right, but it’s an investment that’ll definitely keep paying off increasingly.

9. Page speed (7%)

Google has officially confirmed that it uses page speed in its ranking algorithm. Page speed can also influence your SEO indirectly, as search engines will likely crawl fewer pages if your site is slow due to the allocated crawl budget. This, in turn, could negatively affect your site’s indexation. Load time can have a massive impact on user experience, too. Slower pages tend to have higher bounce rates and lower average time on page. Research shows a 1-second delay in page load time can result in a 7% reduction in conversions.

So what’s the page speed you should aim for? Google’s mentioned they expect pages to load in 2 seconds or less. The most common culprit for slow pages is an abundance of uncompressed content on the page, such as scripts, images, or CSS files.

How to check:- In WebSite Auditor’s Content Analysis module, switch to the Technical factors tab and take a look at the Page speed (Desktop) factors on the left. Under this section, you’ll see the exact list of speed-related factors Google’s looking for in webpages, according to their PageSpeed Insights.
How to improve:-  You’d want to concentrate on any factor under the Page speed section that has an Error or Warning status. The ones with an Info status have less weight but offer room for improvement, too. Click on any of the factors you’d like to improve on for how-to-fix tips.

If there’re any Uncompressed images or Unminified resources found on your page, you’ll see link to a ready-made compressed version of these resources. Follow the link to download the lighter version of those, and feel free to upload them to your site right away.

One last thing…

Obviously, the best way to understand which of the signals above are making the biggest impact in your niche is to try optimizing for them yourself and track progress. One great way of doing that is using SEO PowerSuite’s Rank Tracker to monitor your Google rankings, and document the SEO changes you make with Rank Tracker’s Events. To do that, open your Rank Tracker project. Go to Preferences > Events and click Add. Briefly describe the event and set a date for it. On the progress graph in Rank Tracker, you will now easily see how your SEO changes are affecting your rankings, and which ones have bigger impact than others.

If you have found this article useful, please remember to share it with others on Facebook & Google+.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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Become a Rising Talent On Upwork Without Getting Any Project

Become a Rising Talent On Upwork Without Getting Any Project

Few days ago I submitted a proposal for become a rising talent on Upwork and after within few day I get a invitation from Upwork team. Form more information about How to become a rising talent on Upwork you can read on Earnwebtech.com  First you read special invitation fom Taj Walton (Upwork) to me bacome a rising talent on Upwork. This is big opprounity for me.

Hi Mohit,

I noticed that you recently submitted a proposal for a job on Upwork withRising Talent as a preferred job qualification.

In order to maximize your chances of being hired for this project and others like it, I’d like to personally invite you to apply to Upwork Pro. As a special benefit for top developers on Upwork, new Pros will get instant Rising Talent status, and more.

As a member of Upwork Pro, you’ll receive:

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And as a Rising Talent freelancer, you’ll receive:

  • A profile badge to help you stand out to clients
  • A one-time bonus of 30 free Connects
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  • Personalized profile help to effectively market your freelance services

You’re only a couple of steps away from joining Pro and becoming Rising Talent. As a reminder, your username is: 11mohitsaini (you’ll need it for the application).

Apply Now!
Best,
Taj Walton
Upwork Pro Team

Let us find you the best  web development projects.

APPLY TO PRO

Polish your Upwork profile and portfolio and apply to join by filling out the registration form below.

TECHNICAL SCREENING

Take a technical programming assessment and interview with our team. If you pass, you’re in.

ACCESS THE BEST PROJECTS

Be recommended for the best projects with top clients not available in the marketplace and compete only with other Pros.

You need to know something important to become a rising talent:-

 

HOW IS PRO DIFFERENT FROM UPWORK.COM?

Pro has been created with the goal of connecting the best clients and opportunities with the strongest developers on Upwork. We do the hard work of finding great clients and projects, presenting them directly to you and ensuring you’ll spend your time working on interesting projects instead of responding to posts.

WHAT IS THE APPLICATION PROCESS TO BECOME PRO?

Top-rated developers will be invited to a technical assessment and interview with our engineering team. If you pass our technical assessment and interviews, you qualify to be in our Pro developers group and will be displayed to clients looking for Pros.

HOW SHOULD I POLISH MY PROFILE TO IMPROVE MY APPLICATION TO UPWORK PRO?

Take a moment to ensure that your profile is 100% complete, highlight your mobile development skills with some portfolio items, and include a video profile. This will guarantee that your application gets careful consideration and will help you land great clients.

HOW DO I ESTABLISH WHAT I GET PAID?

Just like you do on Upwork.com, you can set your own rate. Most of our Pro developers charge between $40 and $70/hour, though it can range up to $150 per hour for some projects and opportunities. However, Pro developers set their own rates and have the potential to earn substantially more on Pro projects than on standard projects since Pro clients are willing to pay higher rates for the quality and convenience of Pro.

HOW DO I ESTABLISH WHAT I GET PAID?

Just like you do on Upwork.com, you can set your own rate. Most of our Pro developers charge between $40 and $70/hour, though it can range up to $150 per hour for some projects and opportunities. However, Pro developers set their own rates and have the potential to earn substantially more on Pro projects than on standard projects since Pro clients are willing to pay higher rates for the quality and convenience of Pro.

HOW DOES THE MATCH-MAKING PROCESS WORK?

After qualifying a client and understanding their technical requirements, we will post the job as a private job visible only to Pro Developers within a particular skill area. Interested/available developers can apply through Upwork and we pick the best match for the client to consider. Clients will interview one or two developers to ensure fit and select one.

WHAT IF I DON’T LIKE HOW THINGS ARE GOING WITH MY CLIENT?

If your contract doesn’t work out within the first two weeks, we’ll make sure you’re compensated for your time spent on the project.

With Upwork developers, we’ve been able to advance multiple strategic initiatives without investing resources from our core development team.

Upwork Pro rapidly delivered quality developers where we needed them when we needed them.

If you like this post leave a comment below. Also you can read here more intersting posts.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com