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Cool Blog Writing Tips to Maximize Reader Engagement

Imagine taking a bite of fresh apple pie… While your mouth starts filling with saliva, your brain is probably serving you a big plate of associations. The right kind of crust on that pie, the aromas – cinnamon, rosemary, nutmeg… These turn an ordinary meal into an unforgettable one.

What about your blog writing then? How do you make it reach that “yum” mark on the scale of “deliciousness”? Luckily, it doesn’t take a world-class chef to do that.

Add Quotes To Your Blog Posts

Quoting an authority from your niche does a whole lot of things to your piece of content. It adds credibility, proves that you’ve done a certain amount of research on the topic you’ve been working on and generally adds value to the piece.

While all of that is great and awesome, there’s surely a way to implement the quotes in a more creative, almost mischievous way. Building an article around the rappers’ cues? Or, maybe, including hypothetical marketing mottoes from Disney princesses? Getting creative with your “ingredients” will surely entertain your readers, and, with the fair amount of profound work beneath the fun – even inspire them to experiment on their own.

Bucket Brigades

The term was introduced by the one and only Backlinko. Bucket brigades are words/constructions, that lead your reader through your content.

Here’s how bucket brigades work.

You’re slowly giving out the main points of your post, sharing the cool information you’ve found or your own ideas. Once you’re ready to move to the next chunk of information, let the next bucket brigade enter the game.

See?

They actually do their job properly. So use them with class and have fun with it.

“E” is for “Emotional”

Establishing the emotional connection between your content and your readers is a surefire way to increase audience engagement and maximize the impact of your efforts. There are major psychological triggers, that work in a trouble-free way.

Appeals to fear, desire to be successful and respected and longing for efficient results of one’s work – these almost automatically mean getting readers’ attention. Top these with actionable and applicable solutions to a problem and get a jackpot both for you and your audience.

Tell a Story

Storytelling is obviously here to stay. If you don’t feel like creating the whole legend with its setting, plot, and characters, add some elements to your normal content creation routine. If you’re working on a blog post – share a bit of your personal experience or address an everyday situation that fits the general concept of your writing.

Working on a piece, discussing the difficulties of content ideation? Think of the last time you stared at your laptop, having no clue what to start with. Talking about the importance of editing? Try to remember the last time you got your high-school (or college) paper, all covered in notes, regarding your style and grammar. Who can’t relate to that, right?

Add Intrigue

Intrigue is seductive. It has readers crave for answers. It makes them want to be led through all the twists of your story. Isn’t it something we all want?

Nevertheless, as we all know, digital readers do have little time to read. So you’re almost obligated to give them that skimmable, easily-digestible content. How do you make this work with the whole intriguing thing?

Serve one bite at a time. If I’m lucky enough to have you read this post up to this point, you probably understand what I mean. Share your awesome advice, and keep some delicious stuff for dessert. Make the points interesting enough to have your readers wait until the point where the puzzle falls into place.

Laugh at Yourself

This one is really difficult to fail. Making fun of your mistakes may take lots of courage, however, the rewards are surely worth it.

By showing your weaknesses in a humorous way, you build a solid bridge between you and your readers. They get to see how easily they can relate to problems you’re writing about. That means the solutions you’re going to present will have far more weight. “Wow, this guy has been through the same thing I’m dealing with! I can actually trust him”!

Plus, it lightens the overall mood. Everybody loves a good laugh. So why not roast yourself (gently, though) to make someone’s day better?

Break That Text Down

Yeah, no one likes walls of text. Yeah, you have to keep your paragraphs punchy.

But!

Don’t deny the power of a line break. It’s not only a great way to format the text, but also an opportunity to wake up the reader, who has just started to get tired of the words you’ve been pouring into the post. If you haven’t tried it yet – now is the great time to start.

Just don’t write all of your posts like that.

Seriously.

It might seem pretty annoying.

The Power of Numbers And Lists

Numbers are a great way of getting your readers glued to your content. This principle works in a number of ways.

Posts, written in a list format have been steadily popular for a while already. They are almost a bullet-proof way of assuring the reader: I know what I’m talking about, and don’t worry, I have it all organized for you.

Adding research data and relevant statistics may seem to be a way of making your content boring. In fact, they’re like a good old chili pepper. They give your voice clarity and credibility. Thorough research and clear data are a straight path to building your online reputation. So go ahead. Get to the boring stuff to make the whole thing shine.

Visuals Do Matter

Vines, gifs, images, videos, presentations – what a marvelous world of opportunities these create. They add color to the posts you’ve been working on, they help convey your message in a brighter manner, they create associations – the memes, for instance, create immediate, almost subconscious reaction to the content you’re working on.

So why not invest some time to create your own pool of stunning visual aids that enhance your performance? Luckily, there’s a whole lot of tools to help you do so quickly and even have some fun.

There’s no universal remedy to become the best writer ever, but going this way surely has a lot of fun and experimenting with it.

You can learn everything from the blog. Hope you will like some related blog posts:-

HOW TO USE CATEGORIES PROPERLY IN WORDPRESS FOR SEO & USABILITY

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
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Rank Your Website On First Page 2017 – On-Page SEO Techniques

Rank Your Website On First Page 2017 Edition – On-Page SEO Techniques

We are providing you latest techniques and tricks to increasing your site value. For more read the whole article carefully and follow the instructions to make your website visible on google top-10 results.

Do you want to make your post keyword-targeted, SEO-optimized, and ready to drive more traffic?

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

If you answered “yes” to any of these, then you are about to learn the secrets of making your blog post keyword-targeted.

When it comes to optimizing a website or a blog post, there are two main factors at play:

  1. On-page optimization
  2. Off-page optimization

Today’s article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Now, let’s not confuse on-page SEO-optimization with onsite SEO-optimization.

  • Onsite SEO refers to the optimization of the entire website with things like site mapping and setting permalink structures.
  • On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need On-Page Optimization?

Now, when some bloggers hear the term “SEO-optimized articles”, they think this is some kind of bad practice.

But it’s not only not bad, it’s necessary.

Here is some food for thought:

  • Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keywords, SEO, and Metadata. If not, check out these posts:

SECRETS ABOUT WHY YOU DON’T ALWAYS NEED SEO

WHAT IS METADATA AND WHY IS IT IMPORTANT?

HOW TO IMPROVE KEYWORDS RANKING IN GOOGLE?

HOW TO DO SEO FOR PAGE TITLES

5 ON PAGE SEO CHECKLIST FOR YOUR BLOG 2016

According to Searchmetrics, here are the latest search engine ranking factors:

As you can see, a lot has changed over the past several years. While you can clearly see from this infographic that off-page SEO is important, on-page SEO should not be neglected.

In particular, the golden rule still applies:

  • Content is king.

One thing which I would recommend you start doing is adding videos to your blog posts. Videos will not only increase the amount of media on your posts (which will engage users), it will also make your posts that much more informative and content-rich.

You’ll see an example of what I’m talking about in a minute.

10 On-Page Optimization Techniques For Better Ranking in 2017

Before I share some specific tricks, here are a few non-technical things that you can incorporate today:

  1. Improve user experience.
    • Make sure your website is responsive and broken links are kept to a minimum.
  2. Ensure that reader coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
    • Make sure your site is maintaining a standard of professionalism.
    • Use proper copywriting techniques to make people stick around.
  3. Create good content.
    • Try using benefit-driven sub-headings to be more engaging.
    • Don’t write fluff.
    • Seek feedback and improve.

So now I’ll share with you the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.

1. Blog Post Title

This is the most important on-page SEO factor. The reason for this is because of the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.

You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.

You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.

And keep the title length to under 65 characters.

2. Post-Permalink Structure

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.

Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.

An example of a good permalink:

  • https://www.domain.com/post-title-separated-with-dashes

3. Heading Tags

You should use heading tags to highlight various headings, sub-headings, and important points.

In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.

Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.

4. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords.

Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

5. Meta Tags

You should add a unique and relevant meta description with each blog post.

Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

6. Images

Image optimization does help a lot in driving traffic from image searches.

Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

But more important than that:

Images create engagement.

And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.

But there’s one very important point to note. Large images will slow down your site, and have a slow loading site will decrease your Google rank. So it’s very important to:

  • Compress images.
  • Use a caching plugin.
  • Use a CDN.

For more about how to speed up your site, check out:

7. Word Count Per Post

Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.

Of course, there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.  

It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

Suggestion: Analyze other posts for your target keyword and see how many words they have.

While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.

But be careful not to over do it.

For more on writing informative content, check out:

8. Internal Linking

Place links to related posts from your blog inside of your blog posts.

Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

But make sure your interlinking is relevant and necessary.

9. External Linking

Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a no follow tag to avoid passing your link juice to potentially bad sites.

You should use do follow links for trusted websites and no follow links for those that are less trustworthy.

But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.

This will make your site appear more credible.

10. Write Engaging Content

You should write engaging content. Period.

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.

If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.

On-Page SEO Checklist:

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

Keyword placement:

  • Keyword in the title.
  • Keyword in the permalink.
  • Keyword in the first paragraph.
  • Keyword in image alt tag.
  • Use LSI keywords in the body (use SEOPressor plugin to find related keywords).
  • Use LSI keyword in H2 or H3.
  • Shoot for around a 1.5% keyword density.

Other things:

  • Remove all stop words from permalink.
  • Add multimedia (video, slides, infographics).
  • Minimum 500 words.
  • Optimize images before uploading (compress and resize).
  • Optimize page load speed.
  • Create a meta title less than 65 characters.
  • Create a meta description less than 150 characters.
  • Internal links to related articles.
  • Outbound links to relevant high-quality sites.

Other things not mentioned here:

  • Make sure to add an image for Facebook, Twitter, etc.
  • Make sure to have social sharing buttons either at the end or floating on the site of your post.
  • Have related posts after each post to lower down bounce rate.

Things not to do:

  • Don’t put more than one H1 tag (your post title is H1).
  • Don’t repeat the same H2 and H3 tag.
  • Don’t stuff keywords.

Things to focus on:

  • Use your keyword in the post title.
  • Use long tail keywords.
  • If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
  • Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
  • At the end of blog post, ask users to take action.

Here are the last year SEO trends by Midasmedia:

How To Do Proper On-Page SEO Of Blog Articles

So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines.

But it’s important to remember:

You can’t trick a search engine. 

The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

What are your tips for optimizing blog posts? Share them with me in the comments below!

Like this guide? Don’t forget to share it!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com