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How To Find Top Keyword- Keyword Research Trends That Matter In 2017

Keyword Research Trends That Matter In 2017

Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.

93% of online experiences in 2016 started with a search, and the search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.

The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for, and search engines are indexing for.

This post will focus on the three main focuses of valuable keyword research in 2017:

(1) user intent
(2) long-tail keywords
(3) Google voice search

User Intent

User intent is critical to keyword research and discovery in 2017. Marketers need to understand how to work together with search engines to provide the content users really want. After all, it’s not about attracting visitors to your site, but the right kind of visitors.

So what exactly is user intent? User intent refers to “a user’s ultimate objective or goal” in making a search query. Every single search query has an intent, a goal, perhaps a problem the user wants to solve.

For example, a search query of “Chandigarh to Delhi” gives me flight schedules. Adding “travel” to make it “Chandigarh to Delhi travel” does not only provide me with flight results but bus and car information as well.

Adding one word to a search query greatly impacts the results of the search as Google automatically recognizes the change in intent. In fact, Google refines its algorithms 500-600 times a year to get user intent right. And if Google is focusing on it, so should you.

You need to make user intent central to your keyword research. It is critical that you understand your user’s goals when they make search queries. This understanding or lack of it could make or break your organic traffic.

The great thing is that user intent is pretty easy to figure out the longer the search query is. Long queries give us a lot of information on what a user exactly wants so we can give it to them. They also enable us to get targeted organic traffic for long-tail keywords. Speaking of which…

Long-Tail Keywords

I’m sure you’ve heard long-tail keywords uttered over and over again by marketers in 2016 (and even before). It looks like it’s set to dominate 2017 as well. I’m sure you’re already familiar with long-tail keywords, being that you’ve been focusing on them, but let’s cover the basics first before we delve into how to successfully incorporate it into your SEO strategy.

What are long-tail keywords? Long-tail keywords are search terms with four or more words. In fact, 51% of all search queries in 2016 contained four or more words (source).

So where should you start off on finding relevant long-tail keywords for your business? Well, you need to first find actual terms that are being used in your specific industry or field.

You don’t need to use the expensive keyword research tools to get a good list of long-tail keywords. There are some free keyword research tools that will give you a good list to start with. Keyword Finder (suggests long-tail queries and search volumes but only allows a few daily searches) and Keyword.io (suggest long-tail queries but does not provide search volumes) are free (but limited) tools you can start off with if you’re on a budget. And of course, there’s always Google’s very own Keyword Planner that’s integrated into Adwords.

By far the best premium keyword research tool is Moz Pro’s Keyword Explorer. You start by searching your main keyword and it will return a comprehensive list of keywords that you can rank for relevancy and search volume. From there, you can go down the list and pick out the long-tail keyword phrases or search queries. The great thing about the Keyword Explorer is that you can click on any long-tail keyword to generate a new list of queries related to that keyword. The new list features more long-tail queries than the initial list.

Google’s Voice Search

Perhaps the most interesting development in keyword strategy is Google’s voice search and natural language capabilities. According to Google, 20% of mobile searches are now voice searches! This trend is quickly taking and has prompted Google to create answer boxes and Knowledge Graph panels. Here you can also find a fun infographic regarding the matter.

Let’s take a look at how natural language, both spoken and typed, has changed search. For example, users, like you, used to search for “keyword research”, but now ask, “what is keyword research?” or “what is the most effective keyword research strategy?” You can see the change from keywords to long-tail keywords or queries. Voice search capability is quickening this development in SEO content marketing.

So how can you keep up with this development to plan an effective SEO content marketing strategy?

(1) Look at the Frequently Asked Questions (FAQ) for your industry or brand and match this to your existing content. Do you have pages or posts that address those questions? If so, make sure that the questions are put forward in a very natural way and are highlighted on the page.

(2) Create an FAQ page for questions that you can answer in a couple of paragraphs. Answer the questions in clear, concise and natural language.

(3) Try and come up with long-form content for the questions by breaking them up into “What, when, why, how, who and where?” components. Create subheadings for each so that search engines can index them and users can easily find the content.

Wrapping Up

A good understanding and grasp of user intent, long-tail keywords, and Google voice search will help you better refine your keyword, and overall SEO, strategy for 2017. Start to figure out what your audience really wants so you can begin communicating with them in the best way as soon as possible.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com

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The Importance of Keyword in SEO: A Beginner’s Guide

Utilize the best possible catchphrase and you will get more web crawler movement.

Upgrade your site/blog catchphrase and it would help you rank quicker.

How often have you got such exhortation when you have begun to find out about SEO? Watchwords are the primary thing that you ought to know and find out about when begin to enhance your blog SEO. This guide is composed for a fledgling like you to comprehend a principal idea of SEO and i.e. Watchwords and their significance.

We should begin with the nuts and bolts and on the off chance that you have been blogging for some time, your 95% of activity is originating from 5% of your posts. What I intended to state, you will get greatest web index activity on few hand-picked post of yours. Have you ever addressed why these posts are getting so much movement? You probably accomplished something right. Is int it?

The reason is, unconsciously some of your posts are positioned on the principal page for watchwords that are profoundly looked by clients internationally or in a particular district of the world. The thing that you have to think here is, who is the one positioning your substance? Before the day’s over, it’s a machine dialect (Algorithm), which searches for specific signs to rank the substance.

When I say positioning of the substance, what do I implied by positioning? In this unique circumstance, it implied positioning for a particular catchphrase. Give me a chance to rearrange the case for you.

You can go to SEMRUSH web page and sort your blog deliver to see which catchphrase your blog entries/pages are positioning for. Here is a case from one of my prevalent blog.

Try to understand the concept from the image. (Even if you don’t understand 100% of it at the first time, don’t worry as this is normal for a beginner).

  • Keyword: This is the Keyword, which is driving traffic to a specific URL of my blog. (We also call it target keyword, or keyword one is trying to rank for).
  • Pos.: Position of the keyword in Google search. Your target should be rank on the first page of the Google for your target keyword.
  • Volume: This is another important aspect as it helps you to understand how many people are searching for a keyword in a month. Try to see this as more human than in technical term. When you go to Google to look for a solution, similarly others look for a similar solution, but they may be using a different term than yours. Google keeps a data of how people are searching & let you see the number of monthly searches for any keyword. This way, you will be able to find the keyword that gets more searches than a keyword that gets fewer searches. In the above example, you can see two similar keywords have a considerable amount of difference in monthly search volume:
  1. Free professional email address: 110 searches/month
  2. Free professional email: 70 searches/month

I will let you know how to target keyword at the later stage, but at this time try to grasp the most fundamental part of SEO.  While we are on it, you also need to understand two more terms:

  1. Short tail Keywords: Short keywords those are 1-3 words. Ex: Make money blogging, Professional email
  2. Long Tail Keywords: More specific keywords that could be three words or longer.Ex: How to make money blogging, How to get professional email

Any words are qualified as a keyword when it has a considerable amount of searches (Search volume) in a month.

Long tail keywords are more profitable as you will drive more targeted traffic & your chances of ranking on the first page are higher. More on this later, for now understanding the all the terms is more important. If you have missed something, it’s ok to go back & re-read the concept of Keywords in SEO.

It’s true that writing quality posts will help you to drive traffic, but have you ever asked yourself why you are still not ranking in Google searches for any keyword, or why your quality posts stop getting traffic after some time has passed?

What is the importance of keywords from the perspective of SEO?

If you have understood the basic concept of Keywords, now let’s dive into a little deeper into it. When we SEO optimize a blog post or a web page, we have the option to define our target keywords. This is most commonly known as Meta_keywords. Back until 2012, it was important to specify Meta_keywords (Keyword you are targeting), but in 2016, it’s not of any use. A search engine has become smarter to auto-detect keywords & rank your pages automatically.

Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because many bloggers who are new to blogging or article writing add lots of keywords in their posts.

For example, one would write the following meta keywords for this post that you are reading: “keywords tips, SEO, keyword research”, and so on.

Now ask yourself – would anyone who is searching for “keyword tips and tricks” want to see this article first? Personally, I would not like to rank for these keywords, because people will land here and then leave the blog. This will impact my bounce rate, and also my average time on site.

How to start with keyword research:

Keyword research is the process of finding the right keyword in your niche. This step is important if you wish to grow your blog/website in a shorter span of time & make money. There are various ways by which you can find keywords & here I’m outlining few based on my preference.

SEMRUSH:

This is an online tool that let you find great keywords, or you can also put in URL of a website, & it would show all the keywords that website is ranking for. (See the 2nd screenshot of this article, which is taken using SEMRUSH).

A good idea is to start by picking the top blogs in your niche & add it to see which Keyword those sites are ranking for. From here you just need to start building unique & high-quality content around those keywords. This is a paid tool but you can get 15 days free trial.

Keyword tools:

  • Keyword planner tool (This is free but not as simple as SEMRUSH)
  • LongTailPro (This is another keyword tool that you can download on your desktop)
  • Ahrefs: This is an alternative to SEMRUSH

How to use Google instant search for quick keyword ideas:

You can also use Google Search to find your target keyword, like this. Google auto suggest search query when you type anything, and it’s a good place to start the primary search. You can create a list of keywords using this technique & use SEMRUSh or Google keyword planner to check the search volume for all the keywords.

Once you have found profitable keywords, your task is to write an SEO optimized article for your target keywords. You can follow this guide to understand targeting keywords on a particular post.

Keyword density and keyword placement

Keyword density is a complex topic. This Wiki article will give you a fair idea of how keyword density is calculated. Depending on the target keywords, (long tail or short tail), you maintain a particular percentage of keyword density. When bots crawl your page, they can determine the density that which particular keyword page should rank for.

Keyword targeting is important but stays away from keyword “stuffing”, which is the overuse of keywords on a web page, as this will ultimately be harmful to your ranking.

Different SEO ninjas have different ideas about keyword density, but your main keyword should not be more than 2% of the article length.  I try to keep it between 1-1.5%, along with related search terms or that are known as LSI keywords.

Do remember, you can target more than one keyword on a blog post or a page. I would suggest don’t keep it more than three as; if your content is of high quality, you will rank for indirect long-term keywords.

What does keyword stuffing do?

Stuffing your articles with keywords is never a good idea. Overuse of keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google penalizes for this action, as spiders are alerted to the fact that you are trying to trick the system by using lots of keywords many times. This can affect your ranking.

So be wise when you select the number of keywords you are using for SEO. Particularly since Google Panda, I highly recommend that you stop taking SEO actions that do not appear to be natural. If you are not sure about your SEO practices, use our free forum or email subscribe option to ask a question.

Meta title, meta description and meta keywords:

Now you have searched for a perfect keyword, and you are delivering it into a post or a page. Try also to use that keyword as part of the title of the post.

One additional tip: Try not to use numbers in your permalink, because in the future if you want to extend the article by adding plugins or sites or additional information, your number will no longer make sense.

Adding a relevant meta description will give more insight about your page to search engine bots. I suggest that you use your keyword in your meta title, meta description and meta keyword field along with an H1 tag. Also, try to write more SEO friendly articles by using H1, H2, and H3 tags. However, don’t overuse heading tags, as improper headings and too many H2 or H3 tags can lead to a negative ranking.

Still not convinced?

Here is a post that I wrote as a guest blogger on another blog, using target keywords “Google Panda Penalty“. Read and analyze the post, and you will realize the extent of the on-page optimization I have done to make this post reach the number 1 position in Google. The article is very detailed, and I’m sure it will help you to learn to write better SEO optimized articles.

What next?

Now that you are aware that keywords play an important role in SEO, your first task is to find 5-6 profitable keywords for your next post. You can use the Google Keyword Tool, SEMRUSH  or any other online tool. Write a post on your target keyword, and use any of these Google keywords rank tracker sites and keep track of your keyword positions.

If you find the information useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com