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The Importance of Keyword in SEO: A Beginner’s Guide

Utilize the best possible catchphrase and you will get more web crawler movement.

Upgrade your site/blog catchphrase and it would help you rank quicker.

How often have you got such exhortation when you have begun to find out about SEO? Watchwords are the primary thing that you ought to know and find out about when begin to enhance your blog SEO. This guide is composed for a fledgling like you to comprehend a principal idea of SEO and i.e. Watchwords and their significance.

We should begin with the nuts and bolts and on the off chance that you have been blogging for some time, your 95% of activity is originating from 5% of your posts. What I intended to state, you will get greatest web index activity on few hand-picked post of yours. Have you ever addressed why these posts are getting so much movement? You probably accomplished something right. Is int it?

The reason is, unconsciously some of your posts are positioned on the principal page for watchwords that are profoundly looked by clients internationally or in a particular district of the world. The thing that you have to think here is, who is the one positioning your substance? Before the day’s over, it’s a machine dialect (Algorithm), which searches for specific signs to rank the substance.

When I say positioning of the substance, what do I implied by positioning? In this unique circumstance, it implied positioning for a particular catchphrase. Give me a chance to rearrange the case for you.

You can go to SEMRUSH web page and sort your blog deliver to see which catchphrase your blog entries/pages are positioning for. Here is a case from one of my prevalent blog.

Try to understand the concept from the image. (Even if you don’t understand 100% of it at the first time, don’t worry as this is normal for a beginner).

  • Keyword: This is the Keyword, which is driving traffic to a specific URL of my blog. (We also call it target keyword, or keyword one is trying to rank for).
  • Pos.: Position of the keyword in Google search. Your target should be rank on the first page of the Google for your target keyword.
  • Volume: This is another important aspect as it helps you to understand how many people are searching for a keyword in a month. Try to see this as more human than in technical term. When you go to Google to look for a solution, similarly others look for a similar solution, but they may be using a different term than yours. Google keeps a data of how people are searching & let you see the number of monthly searches for any keyword. This way, you will be able to find the keyword that gets more searches than a keyword that gets fewer searches. In the above example, you can see two similar keywords have a considerable amount of difference in monthly search volume:
  1. Free professional email address: 110 searches/month
  2. Free professional email: 70 searches/month

I will let you know how to target keyword at the later stage, but at this time try to grasp the most fundamental part of SEO.  While we are on it, you also need to understand two more terms:

  1. Short tail Keywords: Short keywords those are 1-3 words. Ex: Make money blogging, Professional email
  2. Long Tail Keywords: More specific keywords that could be three words or longer.Ex: How to make money blogging, How to get professional email

Any words are qualified as a keyword when it has a considerable amount of searches (Search volume) in a month.

Long tail keywords are more profitable as you will drive more targeted traffic & your chances of ranking on the first page are higher. More on this later, for now understanding the all the terms is more important. If you have missed something, it’s ok to go back & re-read the concept of Keywords in SEO.

It’s true that writing quality posts will help you to drive traffic, but have you ever asked yourself why you are still not ranking in Google searches for any keyword, or why your quality posts stop getting traffic after some time has passed?

What is the importance of keywords from the perspective of SEO?

If you have understood the basic concept of Keywords, now let’s dive into a little deeper into it. When we SEO optimize a blog post or a web page, we have the option to define our target keywords. This is most commonly known as Meta_keywords. Back until 2012, it was important to specify Meta_keywords (Keyword you are targeting), but in 2016, it’s not of any use. A search engine has become smarter to auto-detect keywords & rank your pages automatically.

Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because many bloggers who are new to blogging or article writing add lots of keywords in their posts.

For example, one would write the following meta keywords for this post that you are reading: “keywords tips, SEO, keyword research”, and so on.

Now ask yourself – would anyone who is searching for “keyword tips and tricks” want to see this article first? Personally, I would not like to rank for these keywords, because people will land here and then leave the blog. This will impact my bounce rate, and also my average time on site.

How to start with keyword research:

Keyword research is the process of finding the right keyword in your niche. This step is important if you wish to grow your blog/website in a shorter span of time & make money. There are various ways by which you can find keywords & here I’m outlining few based on my preference.

SEMRUSH:

This is an online tool that let you find great keywords, or you can also put in URL of a website, & it would show all the keywords that website is ranking for. (See the 2nd screenshot of this article, which is taken using SEMRUSH).

A good idea is to start by picking the top blogs in your niche & add it to see which Keyword those sites are ranking for. From here you just need to start building unique & high-quality content around those keywords. This is a paid tool but you can get 15 days free trial.

Keyword tools:

  • Keyword planner tool (This is free but not as simple as SEMRUSH)
  • LongTailPro (This is another keyword tool that you can download on your desktop)
  • Ahrefs: This is an alternative to SEMRUSH

How to use Google instant search for quick keyword ideas:

You can also use Google Search to find your target keyword, like this. Google auto suggest search query when you type anything, and it’s a good place to start the primary search. You can create a list of keywords using this technique & use SEMRUSh or Google keyword planner to check the search volume for all the keywords.

Once you have found profitable keywords, your task is to write an SEO optimized article for your target keywords. You can follow this guide to understand targeting keywords on a particular post.

Keyword density and keyword placement

Keyword density is a complex topic. This Wiki article will give you a fair idea of how keyword density is calculated. Depending on the target keywords, (long tail or short tail), you maintain a particular percentage of keyword density. When bots crawl your page, they can determine the density that which particular keyword page should rank for.

Keyword targeting is important but stays away from keyword “stuffing”, which is the overuse of keywords on a web page, as this will ultimately be harmful to your ranking.

Different SEO ninjas have different ideas about keyword density, but your main keyword should not be more than 2% of the article length.  I try to keep it between 1-1.5%, along with related search terms or that are known as LSI keywords.

Do remember, you can target more than one keyword on a blog post or a page. I would suggest don’t keep it more than three as; if your content is of high quality, you will rank for indirect long-term keywords.

What does keyword stuffing do?

Stuffing your articles with keywords is never a good idea. Overuse of keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google penalizes for this action, as spiders are alerted to the fact that you are trying to trick the system by using lots of keywords many times. This can affect your ranking.

So be wise when you select the number of keywords you are using for SEO. Particularly since Google Panda, I highly recommend that you stop taking SEO actions that do not appear to be natural. If you are not sure about your SEO practices, use our free forum or email subscribe option to ask a question.

Meta title, meta description and meta keywords:

Now you have searched for a perfect keyword, and you are delivering it into a post or a page. Try also to use that keyword as part of the title of the post.

One additional tip: Try not to use numbers in your permalink, because in the future if you want to extend the article by adding plugins or sites or additional information, your number will no longer make sense.

Adding a relevant meta description will give more insight about your page to search engine bots. I suggest that you use your keyword in your meta title, meta description and meta keyword field along with an H1 tag. Also, try to write more SEO friendly articles by using H1, H2, and H3 tags. However, don’t overuse heading tags, as improper headings and too many H2 or H3 tags can lead to a negative ranking.

Still not convinced?

Here is a post that I wrote as a guest blogger on another blog, using target keywords “Google Panda Penalty“. Read and analyze the post, and you will realize the extent of the on-page optimization I have done to make this post reach the number 1 position in Google. The article is very detailed, and I’m sure it will help you to learn to write better SEO optimized articles.

What next?

Now that you are aware that keywords play an important role in SEO, your first task is to find 5-6 profitable keywords for your next post. You can use the Google Keyword Tool, SEMRUSH  or any other online tool. Write a post on your target keyword, and use any of these Google keywords rank tracker sites and keep track of your keyword positions.

If you find the information useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com

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Rank Your Website On First Page 2017 – On-Page SEO Techniques

Rank Your Website On First Page 2017 Edition – On-Page SEO Techniques

We are providing you latest techniques and tricks to increasing your site value. For more read the whole article carefully and follow the instructions to make your website visible on google top-10 results.

Do you want to make your post keyword-targeted, SEO-optimized, and ready to drive more traffic?

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

If you answered “yes” to any of these, then you are about to learn the secrets of making your blog post keyword-targeted.

When it comes to optimizing a website or a blog post, there are two main factors at play:

  1. On-page optimization
  2. Off-page optimization

Today’s article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Now, let’s not confuse on-page SEO-optimization with onsite SEO-optimization.

  • Onsite SEO refers to the optimization of the entire website with things like site mapping and setting permalink structures.
  • On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need On-Page Optimization?

Now, when some bloggers hear the term “SEO-optimized articles”, they think this is some kind of bad practice.

But it’s not only not bad, it’s necessary.

Here is some food for thought:

  • Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keywords, SEO, and Metadata. If not, check out these posts:

SECRETS ABOUT WHY YOU DON’T ALWAYS NEED SEO

WHAT IS METADATA AND WHY IS IT IMPORTANT?

HOW TO IMPROVE KEYWORDS RANKING IN GOOGLE?

HOW TO DO SEO FOR PAGE TITLES

5 ON PAGE SEO CHECKLIST FOR YOUR BLOG 2016

According to Searchmetrics, here are the latest search engine ranking factors:

As you can see, a lot has changed over the past several years. While you can clearly see from this infographic that off-page SEO is important, on-page SEO should not be neglected.

In particular, the golden rule still applies:

  • Content is king.

One thing which I would recommend you start doing is adding videos to your blog posts. Videos will not only increase the amount of media on your posts (which will engage users), it will also make your posts that much more informative and content-rich.

You’ll see an example of what I’m talking about in a minute.

10 On-Page Optimization Techniques For Better Ranking in 2017

Before I share some specific tricks, here are a few non-technical things that you can incorporate today:

  1. Improve user experience.
    • Make sure your website is responsive and broken links are kept to a minimum.
  2. Ensure that reader coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
    • Make sure your site is maintaining a standard of professionalism.
    • Use proper copywriting techniques to make people stick around.
  3. Create good content.
    • Try using benefit-driven sub-headings to be more engaging.
    • Don’t write fluff.
    • Seek feedback and improve.

So now I’ll share with you the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.

1. Blog Post Title

This is the most important on-page SEO factor. The reason for this is because of the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.

You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.

You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.

And keep the title length to under 65 characters.

2. Post-Permalink Structure

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.

Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.

An example of a good permalink:

  • https://www.domain.com/post-title-separated-with-dashes

3. Heading Tags

You should use heading tags to highlight various headings, sub-headings, and important points.

In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.

Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.

4. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords.

Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

5. Meta Tags

You should add a unique and relevant meta description with each blog post.

Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

6. Images

Image optimization does help a lot in driving traffic from image searches.

Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

But more important than that:

Images create engagement.

And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.

But there’s one very important point to note. Large images will slow down your site, and have a slow loading site will decrease your Google rank. So it’s very important to:

  • Compress images.
  • Use a caching plugin.
  • Use a CDN.

For more about how to speed up your site, check out:

7. Word Count Per Post

Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.

Of course, there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.  

It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

Suggestion: Analyze other posts for your target keyword and see how many words they have.

While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.

But be careful not to over do it.

For more on writing informative content, check out:

8. Internal Linking

Place links to related posts from your blog inside of your blog posts.

Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

But make sure your interlinking is relevant and necessary.

9. External Linking

Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a no follow tag to avoid passing your link juice to potentially bad sites.

You should use do follow links for trusted websites and no follow links for those that are less trustworthy.

But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.

This will make your site appear more credible.

10. Write Engaging Content

You should write engaging content. Period.

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.

If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.

On-Page SEO Checklist:

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

Keyword placement:

  • Keyword in the title.
  • Keyword in the permalink.
  • Keyword in the first paragraph.
  • Keyword in image alt tag.
  • Use LSI keywords in the body (use SEOPressor plugin to find related keywords).
  • Use LSI keyword in H2 or H3.
  • Shoot for around a 1.5% keyword density.

Other things:

  • Remove all stop words from permalink.
  • Add multimedia (video, slides, infographics).
  • Minimum 500 words.
  • Optimize images before uploading (compress and resize).
  • Optimize page load speed.
  • Create a meta title less than 65 characters.
  • Create a meta description less than 150 characters.
  • Internal links to related articles.
  • Outbound links to relevant high-quality sites.

Other things not mentioned here:

  • Make sure to add an image for Facebook, Twitter, etc.
  • Make sure to have social sharing buttons either at the end or floating on the site of your post.
  • Have related posts after each post to lower down bounce rate.

Things not to do:

  • Don’t put more than one H1 tag (your post title is H1).
  • Don’t repeat the same H2 and H3 tag.
  • Don’t stuff keywords.

Things to focus on:

  • Use your keyword in the post title.
  • Use long tail keywords.
  • If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
  • Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
  • At the end of blog post, ask users to take action.

Here are the last year SEO trends by Midasmedia:

How To Do Proper On-Page SEO Of Blog Articles

So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines.

But it’s important to remember:

You can’t trick a search engine. 

The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

What are your tips for optimizing blog posts? Share them with me in the comments below!

Like this guide? Don’t forget to share it!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com