Posts

, ,

How to Use Categories Properly in WordPress for SEO & Usability

I am here again to help you with the new article – How to Use Categories Properly in WordPress for SEO & Usability. If you love WordPress you need to read this informative article. Through Earn Web Tech we are providing you latest information about WordPress and some other things for more read this article, If you like this article don’t forget to share this.

WordPress categories and tags help you to structure your blog. They also play a vital role in the SEO of your website. Whenever I talk about the SEO of a WordPress site, I always follow one simple rule:

  • Keep low-quality pages out of the search index.

Today, I will be talking about WordPress categories and SEO.

I’ll also answer the question of:

  • Should we keep categories as no-index or do-index?

Related reading: How To Write Perfectly SEO-Optimized Articles in WordPress)

WordPress categories and tags are the two most important aspects from the user experience point of view.

For example, most of the related posts plugins use categories and tags to show related posts. If your categories are not well structured, related posts will show irrelevant articles, and it will have a negative effect on the bounce rate of your WordPress blog.

How To Structure WordPress Categories:

Planning the categories of your blog should be done from day one; do it as you are writing your blog’s business plan. For example, when I created the Myonlinebazzar.com, I used the following categories:

  • WordPress Themes
  • WordPress Plugins
  • WordPress SEO
  • WordPress News
  • WordPress Hacks
  • Editorial

This helps me to stay focused on my content strategy, and moreover, if I’m writing off-topic, this guide gives me the warning to get back on track.

Now, the question arises:

  • Are WordPress categories good for SEO?

As I mentioned above, WordPress categories are useful for structuring your blog. From a search engine perspective, Google is much more interested in your content (posts). Moreover, category archive pages are considered a “low-quality page” as it doesn’t add any value in terms of search engine optimization.

Categories and SEO:

Usually, people think that the more pages we have in search results, the more traffic will we get.

This was true in 2011 when search engine bots were not so smart. The more indexed pages, the higher the traffic.

But with the Google Panda update, search engines made it clear that they hate content farming– adding pages into search engines that serve no value.

A category page usually contains the archive of a select category, and depending on your blog design, it may show a complete post or a post excerpt.

Now, here are two questions that you should ask yourself:

  • Is your category page solving any problem to a user using Google Search?
  • If your category page is indexed, isn’t it showing the same content as your post?

You are now creating duplicate content.

In short, category pages are useless from an SEO perspective but beneficial from the user experience point of view as it offers another way to navigate your site. It’s also helpful for search engine bots to crawl your website deeper.

My recommendation:

  • For better SEO, keep WordPress categories as “no-index but “do-follow”.

This will ensure that search engine bots can crawl all links, but will not index category pages.

If you are planning to change your existing category names to something more sensible, make sure your permalinks are not affected by this change.

If you use permalinks like “%category% / %posts%”, I would not advise you to change your categories or use a permalinks migration plugin for your blog.

Though some SEO experts suggest that using “%category% / %posts%” or %date% / %posts%” is a Google friendly permalinks structure, I would rather stick with a %post%.html” structure. The reason for this is that my posts will never get old and I can reuse them whenever I want.

Also, if I make any changes, it will not break my sitemap.

Do you have any questions? I love questions. Ask away in the comments below.

Don’t forget to subscribe to the Earnwebtech

And don’t forget to share this post!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com
, ,

Rank Your Website On First Page 2017 – On-Page SEO Techniques

Rank Your Website On First Page 2017 Edition – On-Page SEO Techniques

We are providing you latest techniques and tricks to increasing your site value. For more read the whole article carefully and follow the instructions to make your website visible on google top-10 results.

Do you want to make your post keyword-targeted, SEO-optimized, and ready to drive more traffic?

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

If you answered “yes” to any of these, then you are about to learn the secrets of making your blog post keyword-targeted.

When it comes to optimizing a website or a blog post, there are two main factors at play:

  1. On-page optimization
  2. Off-page optimization

Today’s article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Now, let’s not confuse on-page SEO-optimization with onsite SEO-optimization.

  • Onsite SEO refers to the optimization of the entire website with things like site mapping and setting permalink structures.
  • On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need On-Page Optimization?

Now, when some bloggers hear the term “SEO-optimized articles”, they think this is some kind of bad practice.

But it’s not only not bad, it’s necessary.

Here is some food for thought:

  • Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keywords, SEO, and Metadata. If not, check out these posts:

SECRETS ABOUT WHY YOU DON’T ALWAYS NEED SEO

WHAT IS METADATA AND WHY IS IT IMPORTANT?

HOW TO IMPROVE KEYWORDS RANKING IN GOOGLE?

HOW TO DO SEO FOR PAGE TITLES

5 ON PAGE SEO CHECKLIST FOR YOUR BLOG 2016

According to Searchmetrics, here are the latest search engine ranking factors:

As you can see, a lot has changed over the past several years. While you can clearly see from this infographic that off-page SEO is important, on-page SEO should not be neglected.

In particular, the golden rule still applies:

  • Content is king.

One thing which I would recommend you start doing is adding videos to your blog posts. Videos will not only increase the amount of media on your posts (which will engage users), it will also make your posts that much more informative and content-rich.

You’ll see an example of what I’m talking about in a minute.

10 On-Page Optimization Techniques For Better Ranking in 2017

Before I share some specific tricks, here are a few non-technical things that you can incorporate today:

  1. Improve user experience.
    • Make sure your website is responsive and broken links are kept to a minimum.
  2. Ensure that reader coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
    • Make sure your site is maintaining a standard of professionalism.
    • Use proper copywriting techniques to make people stick around.
  3. Create good content.
    • Try using benefit-driven sub-headings to be more engaging.
    • Don’t write fluff.
    • Seek feedback and improve.

So now I’ll share with you the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.

1. Blog Post Title

This is the most important on-page SEO factor. The reason for this is because of the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.

You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.

You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.

And keep the title length to under 65 characters.

2. Post-Permalink Structure

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.

Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.

An example of a good permalink:

  • https://www.domain.com/post-title-separated-with-dashes

3. Heading Tags

You should use heading tags to highlight various headings, sub-headings, and important points.

In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.

Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.

4. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords.

Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

5. Meta Tags

You should add a unique and relevant meta description with each blog post.

Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

6. Images

Image optimization does help a lot in driving traffic from image searches.

Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

But more important than that:

Images create engagement.

And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.

But there’s one very important point to note. Large images will slow down your site, and have a slow loading site will decrease your Google rank. So it’s very important to:

  • Compress images.
  • Use a caching plugin.
  • Use a CDN.

For more about how to speed up your site, check out:

7. Word Count Per Post

Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.

Of course, there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.  

It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

Suggestion: Analyze other posts for your target keyword and see how many words they have.

While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.

But be careful not to over do it.

For more on writing informative content, check out:

8. Internal Linking

Place links to related posts from your blog inside of your blog posts.

Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

But make sure your interlinking is relevant and necessary.

9. External Linking

Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a no follow tag to avoid passing your link juice to potentially bad sites.

You should use do follow links for trusted websites and no follow links for those that are less trustworthy.

But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.

This will make your site appear more credible.

10. Write Engaging Content

You should write engaging content. Period.

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.

If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.

On-Page SEO Checklist:

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

Keyword placement:

  • Keyword in the title.
  • Keyword in the permalink.
  • Keyword in the first paragraph.
  • Keyword in image alt tag.
  • Use LSI keywords in the body (use SEOPressor plugin to find related keywords).
  • Use LSI keyword in H2 or H3.
  • Shoot for around a 1.5% keyword density.

Other things:

  • Remove all stop words from permalink.
  • Add multimedia (video, slides, infographics).
  • Minimum 500 words.
  • Optimize images before uploading (compress and resize).
  • Optimize page load speed.
  • Create a meta title less than 65 characters.
  • Create a meta description less than 150 characters.
  • Internal links to related articles.
  • Outbound links to relevant high-quality sites.

Other things not mentioned here:

  • Make sure to add an image for Facebook, Twitter, etc.
  • Make sure to have social sharing buttons either at the end or floating on the site of your post.
  • Have related posts after each post to lower down bounce rate.

Things not to do:

  • Don’t put more than one H1 tag (your post title is H1).
  • Don’t repeat the same H2 and H3 tag.
  • Don’t stuff keywords.

Things to focus on:

  • Use your keyword in the post title.
  • Use long tail keywords.
  • If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
  • Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
  • At the end of blog post, ask users to take action.

Here are the last year SEO trends by Midasmedia:

How To Do Proper On-Page SEO Of Blog Articles

So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines.

But it’s important to remember:

You can’t trick a search engine. 

The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

What are your tips for optimizing blog posts? Share them with me in the comments below!

Like this guide? Don’t forget to share it!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com